vmartinez

People on Twitter are often the first to try, buy, and…

• Send a DM asking for more information
• Share new experiences with others
• Download a new game
• Forget about your ad

Social video content should be designed for…

• The fastest download speed
• Viewing on a large-screen TV
• Use across all social platforms
• A sound-off environment

What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

•  Keep it short & simple
•  Use jump cuts and fast-changing visuals
•  Create visual cues with clear logo placement and captions
•  Include people & products in your videos

What is the minimum number of ad formats you should use to maximize your success?

• 3-5
• 5-10
• 1-2
• 2-3

Why are captions so important for your videos on Twitter?

• Captions help identify the music you’re using in your videos.
• Including captions can lead to longer view rates.
• Captions aren’t that important on Twitter.
• If your video has captions, Twitter will show your ad to more people.