When using Conversation Settings, what are the options you have for controlling who can reply to your Tweets? (select three)
- Everyone
- Only people you mention
- No one
- People you follow
People on Twitter are… (select three)
People on Twitter are… (select three)
- Results-driven
- Mostly on iOS devices
- Influential
- Receptive
Your goal for the reveal phase of your launch should be to…
Your goal for the reveal phase of your launch should be to…
- Achieve all of your KPIs in a single day
- Start conversations
- Drive mass awareness of your launch
- Increase your reach
When you want to align with the topic, you can choose:
When you want to align with the topic, you can choose:
- Trend Takeover
- Video Ads
- Trend Takeover+
- Timeline Takeover
If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)
If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)
- Intent
- Consideration
- Recall
- Awareness
What did Bain identify as a significant differentiator for brands that had successful launch campaigns?
What did Bain identify as a significant differentiator for brands that had successful launch campaigns?
- Their overall budget
- Their use of Twitter as part of their launch strategy
- The industry the brand operates within
- Their use of cutting-edge creative