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A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

 

• Use optimize for clicks
• Use optimize for conversions
• Use optimize for creative rotation
• Use optimize for time spent on screen

 

The correct option is Use optimize for conversions. In the context of the Google Display and Video 360 certification, when a soft
drink company wants to promote the display ad leading to the most purchases more frequently among several new flavors, the
recommended creative optimization type is “optimize for conversions.” This strategy leverages machine learning algorithms to
prioritize and display the ad that is most likely to result in conversions, aligning with the company’s goal of promoting the flavor with
the highest purchase performance. By utilizing “optimize for conversions” in Display & Video 360, advertisers can enhance the
efficiency of their campaign, allocating more impressions to the ad that is driving the desired actions and maximizing the overall
success of their promotional efforts.

 

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell them?

• The advertiser is responsible.
• The publisher and advertiser are responsible.
• The Display & Video 360 representative is responsible.
• The publisher is responsible.

 

Explanation:

In the context of Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility for initiating the negotiation process lies with the advertisers. Advertisers are tasked with taking the lead in launching negotiations with publishers or other parties through the integrated deal sync functionality. This approach ensures that advertisers have control and flexibility in the negotiation process, allowing them to align the deals with their specific campaign goals and objectives. By being responsible for initiating these negotiations, advertisers can actively participate in securing favorable terms and conditions for the deals within Display & Video 360.

 

You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?

Inventory module
Creative module
Report module
Audience module

 

Explanation: As a marketer seeking information on the number of mobile views for your recently launched campaign, you should utilize the “Report” module within Display & Video 360. The Report module allows you to generate detailed reports on various aspects of your campaign performance, including metrics related to views, impressions, and other key performance indicators. By navigating to the Report module, you can customize the report parameters to specifically capture data related to mobile views, providing you with valuable insights into the success and reach of your mobile advertising efforts. This module serves as a comprehensive tool for marketers to analyze and measure the effectiveness of their campaigns across different platforms and devices.

 

You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?

• Campaigns
• Insights
• Creatives
• Inventory

 

If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

You should create an instant report.
You should create a basic report.
You should create a keyword report.
You should create an offline report.

or

• Offline report
• Instant report
• Basic report
• Keyword report

 

Explanation:

The correct option is You should create an instant report. In the context of the Google Display and Video 360 certification, when there is a need to quickly check impression levels for a campaign, the recommended approach is to create an instant report. Instant reports provide a rapid and efficient way to access real-time data on key campaign metrics, including impressions. By generating an instant report, advertisers can promptly retrieve the information they need without the need for extensive customization or setup. This aligns with best practices for accessing timely campaign insights in Display & Video 360, ensuring advertisers can make informed decisions based on up-to-date performance data.

 

You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

 

• Last interaction model
• Position-based model
• First interaction model
• Time decay model

 

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

 

• Within their campaign settings
• Within their line item settings
• Within the specific audience settings
• Within their insertion order settings

 

To manage the frequency of their holiday shopper campaign effectively in Display & Video 360, the national gift shop chain should
configure frequency management settings within their specific audience settings. By setting up frequency management at the
audience level, advertisers can control how often individuals within the targeted audience see the ad. In this case, the gift shop
chain aims to limit the exposure to a maximum of twice a month for holiday shoppers. Adjusting frequency within the specific
audience settings ensures that this constraint is applied precisely to the intended audience, preventing overexposure and fatigue
while optimizing the campaign’s performance during the holiday season.