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Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

 

• Use the deal troubleshooter.
• Review the campaign-level targeting.
• Contact the publisher.
• See if the line item has multiple targeting assigned.

 

The correct option is Use the Deal Troubleshooter. In the context of the Google Display and Video 360 certification, when facing an
under-delivery issue with a Programmatic Guaranteed deal, the recommended first step is to utilize the Deal Troubleshooter. This
tool helps identify and address common problems that may lead to under-delivery, allowing for a systematic approach to resolving
the issue. By using the Deal Troubleshooter, you can efficiently analyze and troubleshoot the Programmatic Guaranteed deal,
ensuring a more targeted and effective resolution to the under-delivery problem. This aligns with best practices in troubleshooting
Programmatic Guaranteed deals within Display & Video 360.

 

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

• Brand Lift measurement isn’t supported by Display & Video 360.
• Programmatic Guaranteed deals can’t measure Brand Lift.
• The report won’t appear for several days in Display and Video 360.
• Audio ads can’t measure Brand Lift.

 

Explanation:

The correct option is Programmatic Guaranteed deals can’t measure Brand Lift. In the context of the Google Display and Video 360
certification, the lack of significant results in the Brand Lift Study for the newly developed audio ads in a Programmatic Guaranteed
deal could be attributed to the fact that Programmatic Guaranteed deals, as of the certification context, do not support Brand Lift
measurement. Brand Lift Studies are typically associated with measuring the impact of ad campaigns on user perceptions and
brand awareness. Since Programmatic Guaranteed deals focus more on securing guaranteed impressions with specific targeting
and delivery parameters, they may not provide the necessary features for measuring Brand Lift. This explanation aligns with the
limitations of certain deal types in Display & Video 360 regarding specific measurement capabilities.

 

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

Marketplace has premium inventory for both mobile web and mobile in-app inventory.
App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
Creative dimensions work for mobile web and mobile in-app inventory together.
App collections are available for both mobile web and mobile in-app inventory.

 

Explanation:

In the context of mobile in-app and mobile web inventory within Display & Video 360, the correct statement is that Marketplace provides premium inventory for both. Advertisers can leverage Marketplace to find high-quality ad space in both mobile web and mobile in-app environments. This feature allows advertisers to access a diverse range of premium placements, enhancing their ability to reach their target audience effectively across different mobile platforms. Utilizing Marketplace in Display & Video 360 ensures advertisers have access to valuable inventory to optimize their mobile advertising strategies.

 

Which statement about mobile in-app and mobile web inventory is correct?

• There are no creative dimensions that work for both mobile web and mobile in-app inventory.
• app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
• You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
• App collections are available for both mobile web and mobile in-app inventory.

 

Explanation:

The statement accurately highlights that utilizing Marketplace in Display & Video 360 can assist in identifying premium inventory for
both mobile web and mobile in-app environments. Marketplace is a feature that provides a platform for advertisers and publishers to
connect, making it easier for advertisers to discover and access high-quality inventory across various formats and platforms. This
includes both mobile web and mobile in-app inventory, allowing advertisers to find valuable opportunities to showcase their ads in
relevant and premium environments, enhancing the effectiveness of their campaigns.

 

Marketplace within Display & Video 360 streamlines the discovery and procurement process for premium digital advertising spaces, including mobile-specific inventory. It empowers advertisers with tools to search, sort, and filter through a wealth of publisher offerings, aligning ad placements with campaign goals. Additionally, Marketplace provides a negotiation platform for both guaranteed and flexible deal types, accommodating a range of strategic approaches to mobile web and in-app advertising campaigns.

Read more here: https://support.google.com/displayvideo/answer/6224754

 

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

 

• Open Auction Deal or Programmatic Guaranteed Deal
• Programmatic Guaranteed Deal or Preferred Deal
• Open Auction Deal or Private Auction Deal
• Private Auction Deal or Preferred Deal

 

For the national car dealer looking to promote their end-of-year sale on specific national radio stations’ homepages while retaining
the flexibility to pause the deal at their discretion, the suitable types of Display & Video 360 deals are Private Auction deal or
Preferred deal. These deal types offer the desired control and targeting for the car dealer. A Private Auction deal allows the dealer
to negotiate directly with selected publishers, ensuring access to premium inventory on the specified radio stations’ homepages.
Simultaneously, a Preferred deal provides a level of flexibility, allowing the dealer to prioritize certain inventory without committing to
a fixed volume, and they can pause the deal as needed, aligning with their requirement for discretionary control over the advertising
agreement.

 

A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

 

• Custom bidding
• Maximize conversions
• Maximize clicks
• Active view

 

The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store
aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding
strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments,
enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By
leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend
from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing
strategic bidding approaches in Display & Video 360

 

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

 

• Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
• Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

 

The correct option is Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly. In the
context of the Google Display and Video 360 certification, this statement accurately summarizes the options for customizing
attribution models. Conversion modeling is a crucial feature that assists in attributing conversions, especially when some
conversions cannot be directly observed. This capability is essential for providing a more comprehensive understanding of the
impact of advertising efforts, taking into account various touchpoints and interactions that contribute to conversions. This aligns with
best practices for utilizing attribution models in Display & Video 360 to obtain a nuanced and accurate representation of the
effectiveness of digital advertising campaigns.