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What’s the first step when using structured data files (SDFs) to make bulk edits?

 

• Upload the updated structured data file to Display & Video 360.
• From Display & Video 360, download a structured data file.
• Make changes to the Structured Data File.
• Make changes in your Display & Video 360 account.

 

If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

• All deal impressions will go to the advertiser with the highest bid.
• The advertiser will win the auction.
• The deal will be automatically cancelled.
• The advertiser will still receive half of the deal impressions.

 

Explanation:

In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all
deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive
impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available
impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most,
maintaining a competitive and efficient auction process for private deals within the platform.

 

In the context of Display & Video 360, when multiple advertisers participate in a private auction, the system prioritizes the highest bid for a given impression. If an advertiser’s bid isn’t the highest, they will not win the impression, and it will go to the competing advertiser with the highest bid. This competitive process ensures that the inventory is sold at the best possible price for the publisher while still offering advertisers the opportunity to bid for valuable ad placements. Open Auction optimization may also be in play, allowing bids from the open marketplace to compete with those from the private auction, further influencing the outcome of which bids win the available impressions.

Read more here: https://support.google.com/admanager/answer/6083218

 

To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?

• Select custom bidding
• Select Active View
• Select Maximize clicks
• Select Maximize conversions

 

Explanation:

To optimize your Display & Video 360 campaign’s bids based on a single conversion type, you should **Select Maximize conversions**. This bidding strategy focuses on automatically adjusting your bids to generate the highest possible number of conversions within your specified budget, ensuring that your campaign effectively targets and achieves your conversion goals.

 

A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?

 

• Google audiences
• Similar audiences
• Frequency-cap audiences
• Campaign-activity audiences

 

What would you use the Intelligence Panel for in Display & Video 360?

 

• You’re running a campaign and want to upload a single creative to multiple line items.
• You’re looking to forecast impression levels for a new campaign coming next month.
• You’re running a campaign and want to see which insertion order is under-pacing.
• You’re negotiating a deal and want to choose the most relevant inventory for your campaign.

 

Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

 

• Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
• You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
• You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.
• You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.

 

You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly. In
Display & Video 360, the option to customize attribution models involves utilizing conversion modeling to address situations where
direct observation and attribution of conversions are not possible. Conversion modeling allows advertisers to account for
conversions that may not have a clear and direct path, helping to provide a more comprehensive understanding of the customer
journey. This flexibility is crucial for accurately attributing conversions, especially when some interactions may not be directly
observable. It’s important to note that conversion modeling is a valuable tool for refining attribution models, ensuring a more
nuanced and accurate representation of the impact of various touchpoints in the customer conversion journey