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You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

Viewability targeting

Optimized targeting
Demographic targeting
Device targeting

 

Explanation: To ensure reaching the correct audience for a new sneaker collection without restricting performance, implementing “Optimized targeting” within Display & Video 360 is the recommended strategy. Optimized targeting utilizes Google’s artificial intelligence to expand beyond manually selected audiences. This approach enables advertisers to leverage machine learning algorithms, allowing the system to identify and target audiences based on various signals and behaviors. By using Optimized targeting, advertisers can enhance their campaign’s efficiency and effectiveness, reaching a broader audience that aligns with the campaign goals and maximizing the impact of their sports apparel advertising campaign.

 

You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?

• Campaign-activity audiences
• Similar audiences
• Google audiences
• Frequency-cap audiences

 

Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?

 

• You can use first-party audiences, affinity audiences, and in-market audiences.
• You can use first-party audiences, affinity audiences, and third-party audiences.
• You can use third-party audiences, affinity audiences, and in-market audiences.
• You can use third-party audiences, first-party audiences, and in-market audiences.

 

Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?

 

• Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
• Campaign activity audiences can’t be applied to video ads.
• Campaign activity audiences can’t be applied across third party exchange inventory.
• Campaign activity audiences can’t be applied to YouTube campaigns.

 

You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

• $15.00
• $24.99
• $25.00
• $25.01

 

Explanation: $25.00 is the amount you will pay in a fixed first-price auction for inventory within Display & Video 360. In a first-price auction, the winning bidder pays the exact amount they bid for the impressions. As you have the highest bid at $25, that is the amount you will be charged for each impression won in the auction. This straightforward pricing model ensures transparency, and the winning bidder pays the full bid amount, in this case, $25.00, for each impression they successfully secure in the auction.

 

How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?

• Use a spreadsheet template or structured data file.
• Use a spreadsheet or the Display & Video 360 API, as you can’t upload creatives directly into Display & Video 360.
• Use a spreadsheet template, Display & Video 360 API, or upload the creatives directly to DV360.
• Upload the creatives directly into Display & Video 360.

or

• Through a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly to Display & Video 360.
• Through the Display & Video 360 API or a spreadsheet, as you can’t upload creatives directly into Display & Video 360.
• Through a structured data file or a spreadsheet template in Display & Video 360.
• Through Display & Video 360, using it to upload the creatives directly.

 

Explanation:

To perform a bulk creatives upload in Display & Video 360, advertisers can utilize various methods. They can choose to upload creatives through a spreadsheet template, which allows for efficient bulk management. Additionally, the Display & Video 360 API provides another avenue for automating the creative upload process programmatically. Moreover, creatives can be directly uploaded into Display & Video 360 through the platform’s user interface. This flexibility in options allows advertisers to select the method that aligns with their workflow, ensuring a seamless and customizable experience when dealing with a large volume of creatives.

 

Within Display & Video 360, what distinguishes blocklists from sensitive categories?

• There are limits to the number of available impressions with a blocklist, but none with sensitive categories.
• Blocklists can be modified, while sensitive categories can’t be.
• There are limits to the number available impressions in sensitive categories, but none with blocklists.
• Sensitive categories can be modified, while blocklists can’t be.

 

Explanation:

The key difference between blocklists and sensitive categories in Display & Video 360 lies in the ability to customize. Blocklists offer advertisers the flexibility to explicitly exclude specific sites, videos, or apps from their campaigns, allowing for tailored adjustments as campaign needs evolve. Conversely, sensitive categories are set by Display & Video 360 to automatically filter out content based on broader content themes that may not align with brand values or campaign objectives. These categories are fixed and cannot be customized by advertisers, providing a predefined layer of content filtering.

 

The correct option is Blocklists can be modified, while sensitive categories can’t be. In the context of the Google Display and Video
360 certification, the distinction between blocklists and sensitive categories lies in their modifiability. Blocklists, which are used to
prevent ads from appearing on specific content, can be modified by advertisers to customize the list of sites or apps where their ads
should not appear. On the other hand, sensitive categories, which are predefined categories of content that advertisers may want to
avoid, cannot be modified. Advertisers have the flexibility to tailor their blocklists according to their brand preferences and content
suitability, ensuring more control over the ad placement and brand safety within Display & Video 360.