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You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

 

• Data-driven ads
• Responsive ads
• In-stream video ads
• Native ads

 

For the sports apparel company sponsoring marathons in three different cities and aiming to deliver city-specific ads while ensuring
accurate geographic targeting, the suitable Display & Video 360 ad format is Data-driven ads. Data-driven ads enable advertisers
to tailor content based on specific data signals, such as the viewer’s location. In this context, the sports apparel company can
leverage data-driven ads to customize creative elements dynamically according to the city in which the ad is being viewed. This
ensures that marathon participants and sports enthusiasts in each city receive relevant and localized content, enhancing
engagement and resonance with the target audience in each marathon location.

 

What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?

• Data-driven ads
• Native ads
• Responsive ads
• In-stream video ads

 

Explanation:

Native ads in Display & Video 360 require publishers to configure the creative to reflect the look and feel of their site. This ad format
seamlessly integrates with the content of the publisher’s platform, providing a more cohesive and non-disruptive user experience.
Publishers have the flexibility to customize the appearance of native ads to match the visual style of their website or app, ensuring
that the ads blend harmoniously with the surrounding content. This approach enhances user engagement and makes the
advertising content appear more native to the platform, increasing the likelihood of capturing the audience’s attention and driving
better overall campaign performance.

 

Native ads are uniquely designed to be flexible and component-based, allowing for creative assets to be tailored to fit the form and function of the site or app where they are displayed. This adaptability ensures that the ads seamlessly integrate with the publisher’s content, mirroring its look and feel. This approach not only enhances user engagement by maintaining a consistent user experience but also provides an opportunity for advertisers to repurpose existing social assets for their campaigns, ensuring that ads are both effective and cohesive within the site or app’s environment.

Chapter 15: Create Responsive and Data-Driven Ads

Read more here: https://support.google.com/displayvideo/answer/7359723

 

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

 

• Optimize for time spent on screen
• Optimize for creative rotation
• Optimize for clicks
• Optimize for conversions

 

Optimize for conversions in Display & Video 360 would be the appropriate creative optimization strategy to achieve the client’s
goal of prioritizing the display ad that leads to the most purchases for the new generation of mobile phones. By selecting this option,
the system will automatically adjust the ad rotation to favor the creative that generates the highest number of conversions, in this
case, purchases. This ensures that the most successful ad is shown more frequently, optimizing the campaign for the desired
outcome and maximizing the effectiveness of the advertising efforts for the different mobile phone models.

 

For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

120 x 600 300 x 250 320 x 50 320 x 480 728 x 90
320 x 50 320 x 480 336 x 280 728 x 90 768 x 1024
300 x 250 320 x 50 320 x 480 728 x 90 768 x 1024
160 x 600 320 x 50 320 x 480 336 x 280 728 x 90

or

• 120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90
• 320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024
• 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
• 300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024

 

Explanation:

These are frequently available creative dimensions for mobile in-app inventory in Display & Video 360. When setting up campaigns targeting mobile in-app environments, advertisers often encounter these standard creative dimensions to ensure compatibility and optimal display across various mobile devices and applications. Choosing these dimensions allows advertisers to create versatile and responsive creatives that can effectively engage users within mobile apps, providing a seamless and visually appealing experience across different screen sizes and orientations. This variety of sizes accommodates the diverse layouts and formats present in mobile in-app inventory, helping advertisers reach their target audiences with compelling and appropriately sized ads.

 

You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

 

• Time decay
• Last interaction
• Position-based
• First interaction

 

You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?

 

• Custom bidding
• Maximize conversions
• Maximize clicks
• Active view