vmartinez

Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?

 

• Third-party audiences, affinity audiences, and in-market audiences
• Third-party audiences, first-party audiences, and in-market audiences
• First-party audiences, affinity audiences, and third-party audiences
• First-party audiences, affinity audiences, and in-market audiences

 

For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

• When you’re paying in different currencies for a global ad campaign.
• When you want to apply frequency management to your deal.
• When you’re working across multiple publishers within a deal.
• When you want to guarantee a fixed number of impressions.

 

Explanation:

Bidding 20% higher than the floor price in non-guaranteed deals within Display & Video 360 is recommended when dealing with
different currencies in a global ad campaign. Currency fluctuations can impact the cost of impressions, and by bidding higher,
advertisers can account for potential variations in exchange rates. This approach helps ensure that the campaign maintains
competitiveness and secures the desired impressions across various regions, even when using different currencies. Adjusting the
bid in this way assists advertisers in navigating the complexities of global campaigns and mitigating currency-related challenges in
the programmatic advertising landscape.

 

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

• Within their campaign settings
• Within their line item settings
• Within their insertion order settings
• Within their specific audience settings

or

• Within the specific audience settings
• Within their insertion order settings
• Within their line item settings
• Within their campaign settings

 

Explanation:

To manage the frequency of the ad specifically for the audience of party planners, the flower shop should set up frequency
management within their specific audience settings in Display & Video 360. This ensures that members of the targeted audience,
party planners in this case, do not see the ad more than the desired frequency of twice a month. By configuring frequency settings
at the audience level, advertisers can tailor the ad exposure to match the preferences and engagement goals for each specific
audience segment, providing a more customized and effective advertising experience.

 

Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?

• Any Floodlight tag
• Global site tag
• Sales tag
• Counter tag

 

Explanation:

The correct option is Counter tag. In the context of the Google Display and Video 360 certification, when a client aims to track the
number of website visits resulting from ad clicks, the recommended tag to use is the Counter tag. The Counter tag is specifically
designed for counting and reporting conversions, making it suitable for tracking the effectiveness of online advertising efforts. By
implementing the Counter tag in Display & Video 360, advertisers can measure the success of their campaigns in driving user visits
to the client’s website, providing valuable insights into the impact of their display and video ads on online traffic. This aligns with
best practices for utilizing Floodlight tags to track and analyze conversions within the platform.

 

The counter tag is designed to track site visit conversions, suitable for objectives focused on increasing site visits or enhancing brand awareness. It offers three counting options: standard, which counts every interaction as a conversion; unique, which counts only the first interaction per user per day; and per session, counting one conversion per user session. This flexibility allows for tailored conversion tracking based on specific campaign goals, effectively measuring the impact of ad interactions on site traffic.

Read more here: https://support.google.com/displayvideo/answer/2697097

 

Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

 

• You can’t modify insertion order targeting at the line item level.
• You can’t modify targeting for mobile in-app inventory.
• You can’t modify targeting once the campaign has line items assigned.
• You can’t modify existing line item targeting at the insertion order level.

 

You can’t modify existing line item targeting at the insertion order level. If your colleague mistakenly targeted mobile in-app at
the line item level and attempted to remove it at the insertion order level, the changes may not take effect. In Display & Video 360,
targeting modifications made at the insertion order level apply to new line items created within that insertion order but may not
retroactively alter the targeting of existing line items. To correct the error, your colleague should directly adjust the targeting settings
within the specific line item where the mistake occurred, ensuring that the correct targeting options are selected to align with the
campaign’s objectives.

 

You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?

• $5.00
• $10.00
• $9.99
• $10.01

 

Explanation:

In a fixed first-price auction within Display & Video 360, the highest bidder pays the exact amount they bid. Therefore, if you are the highest bidder at $10, you will pay $10.00 for the impressions. Unlike second-price auctions, where the winning bidder pays the second-highest bid amount, in a fixed first-price auction, the winning bid directly determines the payment amount. This transparency simplifies the bidding process, as the winning bidder pays the precise amount they were willing to bid for the inventory, fostering a straightforward and predictable auction mechanism.