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What is the purpose of a multi-touch revenue attribution report in HubSpot?

 

• (A) To analyze the conversion rates between lifecycles or deal stages.
• (B) To understand which marketing and sales activities are generating revenue for your business.
• (C) To analyze the interactions that led to conversions on your website.
• (D) To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

Fill in the blank: The purpose of smarketing meeting is to ___________.

 

• Ensures alignment between sales and marketing team
• Being smart with your marketing campaign execution
• Develop common goals between you and your client
• Having SMART goals for your marketing campaign

or

• (A) Bring your sales and marketing teams together to collaborate on a shared project and solve problems.
• (B) Compare marketings performance against that of sales to determine who gets the larger cut of the next quarterly budget.
• (C) Create an open forum where both marketers and sales reps make suggestions to the teams in product to determine which products get built for customers next.
• (D) Use post-its to map out your entire customer journey and flywheel.

 

If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:

 

• (A) Your tracking URLs
• (B) An import, an API, or manually
• (C) Your pay-per-click ads
• (D) A link on another website

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

• (A) A link on a different website
• (B) Your pay-per-click ads
• (C) Directly typing your URL into their browser
• (D) A search engine like Google or Bing

 

Explanation: If a contact has the original source of referrals in HubSpot, it means the contact first accessed your site from ‘A link on a different website’ (A link on a different website). The original source of referrals indicates the external website from which the contact clicked on a link that directed them to your website. This could include links from partner websites, online directories, blog posts, social media platforms, or any other external sources that drive traffic to your site. By tracking the original source of referrals, businesses can identify which external sources are generating traffic and referrals, allowing them to assess the effectiveness of their partnerships, marketing efforts, and online presence across different platforms. Understanding the original source of referrals is crucial for optimizing marketing strategies, identifying valuable referral sources, and allocating resources effectively to maximize traffic and conversions. Therefore, ‘A link on a different website’ is the correct answer, indicating that the contact first accessed the site through a referral link from another external website.

What data do entrances show?

 

• (A) Every time the HubSpot tracking code is loaded on your website.
• (B) The number of sessions ended on a particular page.
• (C) The number of sessions on your site that were initiated on a particular page.
• (D) You where your visitors are coming from before visiting your site.

Fill in the blank: UTM parameters _____________.

 

• (A) are bite-sized data tables databases split data into to streamline storage, management, and reporting.
• (B) are tags you can add to the end of the URLs of your marketing or promotional efforts.
• (C) tracks an output of something that has already happened.
• (D) are buttons you put on your site to encourage your audience to take a desired action.