Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.
Explanation:
The correct answer is ‘appear to be sent by a bot.’ While words like ‘free’ or ‘percent off’ may not directly trigger spam filters for your email, they can create the perception that the email was generated by an automated system or bot. Many spam filters analyze various factors beyond just specific keywords, including the overall content and formatting of the email. Overusing promotional language like ‘free’ or ‘percent off’ excessively can make your email appear less personalized and more like a generic, mass-produced message often associated with automated bot-generated emails, which can raise red flags for both spam filters and recipients. Consequently, even if your email manages to bypass spam filters, it may still be perceived as less trustworthy or relevant by recipients, leading to higher unsubscribe rates as subscribers disengage from what they perceive as impersonal or spammy content. Therefore, while such words may not directly trigger spam filters, they can indirectly impact email deliverability and engagement by creating the perception of bot-generated emails, emphasizing the importance of crafting authentic, humanized content to foster better subscriber relationships and drive meaningful engagement.