An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
- Awareness
- Purchase
- Loyalty
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Amazon Sponsored Ads Advanced Certification Exam Answers
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Practice assessment (12)
Which advertising metric showcase the amount you have spent for a click?
Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?
You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?
An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?
An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
Which of the following products should be in the same ad group to optimize campaign management?
An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
Amazon Sponsored Ads Advanced Certification Assessment
When should you reallocate your ad budget?
The ability to customize ad creatives is dependent upon the targeting tactic selected.
Relevant ad creatives are directly proportional to the performance of your campaigns.
Which of the following reports can you use to measure the overall performance of Sponsored Display?
A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
Which sponsored ads video product uses contextual targeting to promote products?
Which advertising metrics showcase the amount made for every dollar spent on advertising?
Which advertising metrics showcase the percentage of sales spent on advertising?
By vmartinez
An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
By vmartinez
Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
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Which tool can help you create video ads using text and images at no cost?
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An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it’s 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
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An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
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Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?