You can optimize your bidding strategy by setting bid multipliers by placement type.
- True
- False
Home » Amazon Sponsored Ads Advanced Certification Exam Answers » Page 11
Amazon Sponsored Ads Advanced Certification Exam Answers
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Practice assessment (12)
Which advertising metric showcase the amount you have spent for a click?
Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?
You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?
An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?
An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
Which of the following products should be in the same ad group to optimize campaign management?
An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
Amazon Sponsored Ads Advanced Certification Assessment
When should you reallocate your ad budget?
The ability to customize ad creatives is dependent upon the targeting tactic selected.
Relevant ad creatives are directly proportional to the performance of your campaigns.
Which of the following reports can you use to measure the overall performance of Sponsored Display?
A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
Which sponsored ads video product uses contextual targeting to promote products?
Which advertising metrics showcase the amount made for every dollar spent on advertising?
Which advertising metrics showcase the percentage of sales spent on advertising?
By vmartinez
You can optimize your bidding strategy by setting bid multipliers by placement type.
By vmartinez
Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
By vmartinez
Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
By vmartinez
Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
By vmartinez
Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
By vmartinez
An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?