Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
- Contextual Targeting
- Keyword Targeting
- Product Targeting
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Amazon Sponsored Ads Advanced Certification Exam Answers
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Practice assessment (12)
Which advertising metric showcase the amount you have spent for a click?
Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?
You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?
An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?
An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
Which of the following products should be in the same ad group to optimize campaign management?
An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
Amazon Sponsored Ads Advanced Certification Assessment
When should you reallocate your ad budget?
The ability to customize ad creatives is dependent upon the targeting tactic selected.
Relevant ad creatives are directly proportional to the performance of your campaigns.
Which of the following reports can you use to measure the overall performance of Sponsored Display?
A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
Which sponsored ads video product uses contextual targeting to promote products?
Which advertising metrics showcase the amount made for every dollar spent on advertising?
Which advertising metrics showcase the percentage of sales spent on advertising?
By vmartinez
Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
By vmartinez
An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
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Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
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Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
By vmartinez
Which of the following products should be in the same ad group to optimize campaign management?
By vmartinez
Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?