某數位行銷經理想使用成效規劃工具制定預算計畫。這項工具能透過哪兩個方式提供協助?(請選擇兩項)
- 可預測不同預算所帶來的影響,進而瞭解廣告成效的變化趨勢。
- 瞭解最適合帳戶的結算方式。
- 針對即將到來的銷售旺季,評估可帶動業績成長的商機規模。
- 檢查廣告活動在過去一個月內對每個關鍵字的支出金額。
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By vmartinez
某數位行銷經理想使用成效規劃工具制定預算計畫。這項工具能透過哪兩個方式提供協助?(請選擇兩項)
By vmartinez
如果行銷人的目標是提高潛在客戶開發廣告活動的價值,為什麼他們應該採用以價值為準出價來達成目標?
By vmartinez
What does CTR measure?
By vmartinez
What does CPM measure?
By vmartinez
Google Analytics lets you see the path by which users move through your site.
By vmartinez
If you saw that your site visitors jumped on a specific day, what might have happened?