What are key ways to increase clickthrough rates on a call to action?
- All of the above
- Make it sound easy or make it sound valuable
- Make it more visually prominent
- Add specificity
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By vmartinez
What are key ways to increase clickthrough rates on a call to action?
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Which of the following is the best place to begin improving conversion rates?
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Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
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According to Google Ads Policy, which category type does irresponsible data collection fall under?
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You own a small business that sells scented candles. Youโre ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
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In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
Explanation:
The selected answer, โStandard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Googleโs inventory,โ accurately depicts the key difference in how Standard Shopping and Performance Max campaigns reach customers. Standard Shopping campaigns are designed to target specific audiences based on product attributes, keywords, and other targeting options set by advertisers, resulting in a more focused approach to reaching potential customers. In contrast, Performance Max campaigns leverage advanced AI technology to optimize ad delivery across Googleโs vast network of platforms and channels, thereby enabling advertisers to connect with a broader audience beyond traditional search and shopping platforms. This distinction highlights how Performance Max campaigns prioritize reaching a wider audience across various digital touchpoints, utilizing AI-driven optimization to enhance campaign performance and expand reach, while Standard Shopping campaigns focus on a more targeted approach tailored to specific customer segments or product categories. Understanding this difference is crucial for advertisers in determining the most suitable campaign strategy based on their marketing objectives and audience targeting preferences.
Standard Shopping and Performance Max campaigns differ in their customer reach strategies. Standard Shopping campaigns offer more control over bidding, targeting, and product groups, providing a more targeted reach. On the other hand, Performance Max campaigns use AI technology to target multiple goals within a single campaign, reaching a broader audience across Googleโs inventory. They adjust according to specified conversion value rules and use unique content to drive performance.
Read more here:ย https://support.google.com/google-ads/answer/2454022