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Boosted posts are billed through your LinkedIn Page.

TRUE
FALSE

Explanation:

The correct answer is FALSE. Boosted posts on LinkedIn are not billed through your LinkedIn Page; instead, they are billed through your advertising account. When you boost a post on LinkedIn, you’re essentially promoting it to a wider audience beyond your current followers. This promotion is managed through LinkedIn’s advertising platform, which allows you to set targeting criteria, budget, and duration for the boosted post. The billing for boosted posts is processed through your advertising account, where you can monitor campaign performance, track spending, and manage payment methods. This distinction is important because it ensures that boosted posts are treated as part of your advertising efforts rather than simply organic content on your LinkedIn Page. Therefore, the statement that boosted posts are billed through your LinkedIn Page is false, as they are actually billed through your advertising account.

Bidding by video views optimizes for video views. How does LinkedIn define video views?

By vmartinez

Bidding by video views optimizes for video views. How does LinkedIn define video views?

The number of playbacks of two or more continuous seconds on a screen at 50% visibility or a click to a call-to-action
Click on a call-to-action
The number of playbacks of two or more continuous seconds on a screen at 50% visibility

Explanation:

The selected answer is correct because it provides a comprehensive definition of video views on LinkedIn. According to LinkedIn, a video view is counted when there are playbacks of two or more continuous seconds on a screen, ensuring that the viewer has engaged with the content for a significant duration. Additionally, this engagement is measured at a minimum of 50% visibility, indicating that the video was sufficiently visible on the viewer’s screen to capture their attention. Furthermore, the definition includes instances where viewers click on a call-to-action, indicating a higher level of engagement beyond mere passive viewing. By considering these criteria, LinkedIn ensures that video views are meaningful metrics that reflect genuine interest and engagement with the video content, allowing advertisers to accurately measure the performance of their video campaigns and optimize their bidding strategies accordingly.

Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?

By vmartinez

Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?

Identify your buying committee
Identify your target audience
Identify and define your marketing goal

Explanation:

The correct answer is to Identify and define your marketing goal. Before creating an ad in Campaign Manager for a lead generation campaign, it’s crucial to first identify and define your marketing goal. This step lays the foundation for the entire campaign strategy by clarifying what you aim to achieve. By clearly defining your marketing goal, whether it’s to generate leads, drive website visits, or increase brand awareness, you can tailor your campaign components, such as ad creatives, targeting options, and call-to-action, to align with this objective. Without a clear understanding of your marketing goal, you risk developing a campaign that lacks direction and may not effectively drive the desired results. Therefore, identifying and defining your marketing goal serves as the critical first step in creating a lead generation campaign, guiding subsequent decisions and optimizations to ensure campaign success.

Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?

By vmartinez

Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?

No
I don’t have enough information
Yes

Explanation:

The correct answer is No. While Anthony has amassed over 500 forms opened but not submitted over the past 90 days, it might not be sufficient to effectively build a retargeting audience. Building a retargeting audience typically requires a critical mass of engaged users who have taken specific actions indicating their interest or intent, such as submitting a form. While having 500 forms opened demonstrates some level of engagement, these users have not completed the desired action of submitting the form, which is a stronger indication of interest. Without enough users who have completed the desired action, the retargeting audience may not be sufficiently large or engaged to yield meaningful results. Therefore, Anthony would need to continue monitoring and accumulating more form submissions before initiating a retargeting campaign to ensure that the audience is robust and engaged enough to warrant retargeting efforts.

Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.

By vmartinez

Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.

Audience Expansion
Lead Gen Forms
Website Retargeting

Explanation:

The selected answer option, Audience Expansion, is the correct strategy for Andrea to consider if she aims to reach more members with similar professional characteristics. Audience Expansion helps broaden the reach of her campaigns by automatically including additional LinkedIn members who share characteristics with her target audience, such as job title, skills, or company size. This feature leverages LinkedIn’s algorithm to identify and include relevant users beyond the initial targeting parameters, thereby increasing the campaign’s potential reach while maintaining relevance to Andrea’s objectives. Lead Gen Forms and Website Retargeting, on the other hand, are not directly related to expanding the audience based on professional characteristics. Lead Gen Forms are designed for capturing lead information through form submissions, while Website Retargeting focuses on re-engaging users who have previously visited Andrea’s website. Therefore, these options are not suitable for reaching more members with similar professional characteristics, making Audience Expansion the correct choice for her campaign goals.

Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.

By vmartinez

Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.

Company Targeting
Website Retargeting
Contact Targeting

Explanation:

The correct answers are ‘Company Targeting’ and ‘Contact Targeting.’ Ana’s goal of expanding her reach beyond her current audience can be effectively achieved through these Matched Audience options. ‘Company Targeting’ allows Ana to target individuals who work at specific companies, enabling her to reach a new audience segment that may be relevant to her business or offerings. By targeting employees of particular companies, Ana can extend her reach to individuals who may not be directly connected to her current audience but still fit her target demographics or have similar interests. Similarly, ‘Contact Targeting’ enables Ana to reach users who are already in her CRM database or have engaged with her brand through email lists, customer databases, or other contact information sources. By targeting these contacts directly, Ana can nurture existing relationships, re-engage past customers or leads, and expand her reach to individuals who have already shown an interest in her products or services. Therefore, both ‘Company Targeting’ and ‘Contact Targeting’ are suitable options for Ana to consider when looking to expand her reach beyond her current audience, as they provide opportunities to connect with new individuals who align with her target market or have expressed previous interest in her brand.