What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience?
- Leads
- Brand awareness and reach
- Sales
- Product and brand consideration
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By vmartinez
What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience?
By vmartinez
If an advertiser is trying to set up Google Display ads to reach both English- and Spanish-speaking countries, how should they structure them in Google Ads?
By vmartinez
Under the last non-direct click attribution model, if a customer makes a purchase after clicking on an ad on a social network, seeing a paid search ad and then clicking on a Display ad, which marketing channel would receive credit for the conversion?
By vmartinez
Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, and Gmail feeds to get as many sales as possible within his budget.
Which actions will he take within his Google Ads account to accomplish his objective?
By vmartinez
Which statement most accurately describes the benefit of using Discovery ads?
By vmartinez
Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his daily budget should be.
What plan should Carlos take in order to follow best practice?