Questions

Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?

• Default bid
• Custom bid
• Suggested bid

 

Explanation:

The correct answer is **’Suggested bid’** because this bid type helps advertisers make their bids more competitive by using Amazon’s recommendations based on real-time auction data. The suggested bid is calculated based on factors such as competition, keyword performance, and ad placement, helping advertisers optimize their bids for better visibility and increased chances of their ads being displayed. For a new advertiser like Iris Cameras, using the suggested bid ensures they are in line with market trends and can make a competitive bid without having to manually research and set an optimal bid amount. While custom bids allow for more precise control and default bids are pre-set by Amazon, the suggested bid offers a balanced approach for beginners looking to increase the effectiveness of their first campaign.

 

Accent Athletics submitted a new Sponsored Brands ad that says “Amazing deal! $75 off today only!” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes
• Yes, in certain regions
• No

 

Explanation:

The correct answer is **’No’** because Amazon’s sponsored ads policies prohibit ads that include misleading or overly promotional language, such as ‘Amazing deal!’ or ‘today only!’ when they do not accurately reflect the terms of the offer. The use of such language can mislead customers into thinking they are getting a limited-time offer or special discount, when in reality, the offer may not be valid or is not as urgent as the ad suggests. Amazon’s policies are designed to ensure that all ads are truthful, transparent, and do not create confusion or unrealistic expectations for customers. Therefore, the ad would not be approved due to its potentially misleading wording.

 

A new Kitchen Smart ad has the call-to-action (CTA) to “shop now before it’s too late.” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes
• No
• Yes, in certain regions

 

Explanation:

The correct answer is **No** because Amazon’s sponsored ads policies prohibit the use of language that creates a sense of urgency or pressure that could mislead or manipulate customers. Phrases like ‘before it’s too late’ are considered to be overly aggressive and could potentially mislead customers into thinking that the products are on the verge of running out, even if that’s not the case. Amazon requires that all ad content be clear, truthful, and free of exaggerations or tactics that could be seen as coercive. Using such a CTA violates these guidelines, and as a result, the ad would not be approved.

 

For their campaign targeting strategy, Márcia wants to limit the products contained in “gourmet candies.” How can they limit the products in this category?

• With the refine button
• With the target menu
• With the number slider

 

Explanation:

The correct answer is **With the refine button** because the refine button allows Márcia to narrow down the product selection within the ‘gourmet candies’ category by applying specific filters. These filters can help focus on particular types of products, such as specific subcategories, price ranges, or ratings, effectively limiting the scope of products being targeted in the campaign. This tool is particularly useful for refining targeting criteria and ensuring that the ad reaches the most relevant audience. The target menu and number slider do not offer the same level of granularity for filtering products within a specific category like the refine button does.

 

Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?

• Negative match
• Phrase match
• Broad match

 

Explanation:

The correct answer is **’Broad match’** because Broad match is the most flexible keyword targeting method for advertisers who are unsure how customers will find their product. With broad match, ads will be shown for a wide range of search queries that are related to the chosen keywords, including synonyms, variations, and related terms. This allows Organique to reach a broader audience, even if they aren’t sure of all the exact terms customers might use when searching for their specialty beauty product. It maximizes visibility and helps discover new, relevant search terms that may lead to customer interest. In contrast, ‘Phrase match’ is more restrictive and will only show ads when the search query includes the keyword phrase in the exact order, and ‘Negative match’ is used to exclude irrelevant keywords, which is not ideal for initial campaign discovery.

 

An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?

• Increase the bid amount
• Keep the bid amount the same
• Decrease the bid amount

 

Explanation:

The correct answer is **Increase the bid amount** because increasing the bid amount makes the ad more competitive in the auction process, potentially allowing it to rank higher in the ad placement. When an ad’s bid is increased, it becomes more likely to be shown to a larger audience, which can help increase its impressions. Higher bids can help ensure that the ad competes effectively against others in the same category, particularly when there is competition for similar keywords or target audiences. Keeping the bid the same or decreasing it would likely result in fewer impressions, as the ad may not be competitive enough to win a higher placement in the auction.