Pinterest Media Planner Certification Exam Answers

Pinterest Media Planner Certification Exam Answers

 

Exam URL: https://www.pinterestacademy.com/student/path/2591235

 

 

Questions:

1. An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign's goal is to maximize reach and engagement during the peak season of health awareness. What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)
2. A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
3. A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience. What feature in the Pinterest trends tool can the media planner use? (select one)
4. A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)
5. A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)
6. A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)
7. A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)
8. A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)
9. A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)
10. A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)
11. A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)
12. A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company's goal? (select one)
13. A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)
14. A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)
15. A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics. What is the minimum amount of time required for A/B testing? (select one)
16. A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)
17. A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)
18. A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)
19. An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)
20. A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)
21. A jewelry retailer wants to launch awareness campaigns for their new line of men's watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)
22. A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages
23. A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs). How can the media planner optimize for better performance? (select one)
24. A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)
25. A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)
26. A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance?
27. A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience's interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?
28. A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?
29. A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
30. A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?
31. A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes?
32. Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?
33. A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this?
34. A retail client wants to use Pinterest to reach people who haven't purchased from it before. Which targeting strategy should the media planner recommend?
35. An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?
36. A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?
37. A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?
38. An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?
39. An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?
40. A cosmetics brand's ad includes a direct link that takes users right to its website. The brand's goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand's goals?
41. A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?
42. A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?
43. A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?
44. A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?
45. A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?
46. A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?
47. A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal. What is the best way to allocate its budget?
48. A jewelry brand is running a three-week Mother's Day campaign targeting women ages 30-50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother's Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?
49. A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?
50. A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?
51. A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?
52. A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year's campaign results, analyze its seasonal cool and flu audience, and measure past ROI. Which Pinterest tools should a media planner use to find this information?
53. A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?
54. A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40. Which campaign objective should the media planner recommend?
55. A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?
56. A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?
57. A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest's testing opportunities to achieve this?
58. A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?
59. A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?
60. A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?
61. A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?
62. A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand's goals?
63. A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?
64. A shoe line is looking to better understand how to measure its audience's sentiment toward the product itself and what drives users to purchase its shoes. How can this be measured?
65. A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?
66. A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?
67. A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client's marketing team wants to measure whether the campaign is driving an increase in customer intent. Which measurement solution would be the most relevant?
68. A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?
69. A media planner is testing whether influencer- or brand-produced creatives perform better. Both 6-second and 15-second video ads were used. Delivery was consistent, but the 15-second version had a lower video completion rate (VCR) and higher cost per completed view (CPCV). What change could enable a cleaner evaluation of creative messaging effectiveness in future campaigns?
70. A new online meal delivery client is reviewing its Pinterest campaign's audience engagement. The client is midway through a new campaign featuring a 50/50 split of standard static ads and short-form videos of 15 seconds. The KPIs are new subscriptions, recipe saves, and video completion rate (VCR). How should a media planner advise the client on how to optimize the second half of its campaign?
71. A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn't scaling. Which action should the media planner take based on these findings?
72. A brand's campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?
73. A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
74. A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
75. A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?
76. A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?
77. A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?
78. A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It's targeting interests and keywords like "vegan leather", "sustainable fashion," and "eco-friendly accessories" but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?
79. A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?
80. A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings. Which Pinterest tool helps observe patterns in a historical campaign?
81. A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies?
82. During a brand's most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?
83. A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren't familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?
84. A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?
85. A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes. Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand's limitations?
86. A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and Al capabilities that help improve overall campaign performance?

 

 

A home decor startup just received additional funding to expand its marketing. The client notices strong delivery on Pinterest, but is concerned that users don’t know its brand, or won’t directly search for its name. Which unique Pinterest value proposition can a media planner highlight to address these concerns and show how Pinterest stands out from other platforms?

• Pinterest supports targeted ad placements alongside aspirational content.
• Pinterest offers direct links for campaigns across the funnel.
• CAPI and Pinterest measurement partners offer improved performance results.
• Most searches on Pinterest are unbranded.

Explanation: This is the single most important value proposition for a new brand or a startup on Pinterest. Unlike traditional search engines where users often look for specific companies (e.g., “Nike running shoes”), the vast majority of people on Pinterest are looking for concepts, ideas, and solutions without a specific brand in mind.

 

A media planner wants to expand a client’s e-commerce reach ahead of the holiday season by leveraging Pinterest’s audience data and insights. How can the media planner use the Pinterest Trends tool to achieve this?

• Target the campaign to users interested in competitor brands.
• Identify popular and seasonal keywords related to its products to inform creative and targeting.
• Analyze which devices its audience uses most to optimize ad placements.
• Review past campaign performance to refine targeting by age and gender.

Explanation: The Pinterest Trends tool is an insights-based resource that reveals what users are searching for on the platform across different regions and timeframes. For an e-commerce brand preparing for the holiday season, it is the primary tool for high-level strategy and planning.

 

A media planner is researching trends on Pinterest related to sustainable living. The media planner notices a significant increase in searches for zero waste gardening and urban foraging.Using the Related Trends feature within Pinterest Trends, which action can the media planner take to translate these trending searches into targetable audience characteristics?

• Schedule Promoted Pins to run only when “urban foraging” is trending.
• Build a custom audience based on users who view Pins about sustainable living.
• Identify additional relevant keywords to expand targeting options in Pinterest Ads Manager.
• Use demographic insights from Pinterest Analytics to set age and gender targeting.

Explanation: The Related Trends feature within the Pinterest Trends tool is designed to help advertisers discover search terms that are conceptually linked to their initial query. Keyword Expansion: When a media planner identifies a broad trend like “sustainable living,” the Related Trends section surfaces more specific, high-velocity terms like “zero waste gardening” or “urban foraging.” Translating Insights to Action: These terms are direct signals of what users are interested in. By taking these specific keywords and adding them to the Keyword Targeting section of a campaign in Ads Manager, the advertiser ensures their ads appear precisely when users are searching for those exact sub-topics. Refining Audience Reach: This method moves beyond broad “interests” and allows for high-intent targeting. Instead of just targeting a general “Environmentalist” interest group, the advertiser can reach users at the moment they are planning a specific sustainable project.

 

A client wants to reach eco-conscious millennials who value sustainable living and look for home decor inspiration, with the goal to increase engagement on Pinterest. How can the media planner find more data about this audience on Pinterest?

• Use Pinterest Trends to identify popular sustainable living and home decor topics for this audience.
• Review the client’s Pinterest profile for high-level audience demographics and interests.
• Conduct a broad competitor analysis of social campaigns to understand the market.
• Review Analytics tool for organic Pin engagement.

Explanation: To reach a specific segment like eco-conscious millennials with an engagement goal, the Pinterest Trends tool is the most effective resource. It allows media planners to move beyond broad demographics and tap into the specific search behaviors that drive interaction.

 

A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. What additional targeting update should the brand make to best leverage this insight?

• Exclude sustainability and other related searches from its targeting keywords.
• See which keywords had the highest search volume within the last week.
• Add additional top trends keywords, specific to users aged 18-24.
• Add sustainability and other related searches as keywords.

Explanation: The Pinterest Trends tool is most powerful when used to bridge the gap between broad cultural movements and specific, actionable targeting. Since the brand has already identified a “macro-trend” (sustainable clothing) and a clear target demographic (18-24), the next step is to maximize relevance within that specific segment.

 

A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes? Select two.

• Place an ad with direct links to specific items on its website.
• Use search placement to reach people on Pinterest discovering new home decor ideas.
• Set video completions as the main KPI.
• Choose an objective that maximizes ad impressions.

Explanation: To achieve the specific goal of increasing sales, the most effective approach is to remove friction between the moment of inspiration and the moment of purchase. Direct Response: By using ads with direct links (and ideally Product Pins), you allow users to click directly through to the specific product page. This “shortens the funnel,” taking a user from discovering an idea to adding an item to their cart in just a few clicks. Action-Oriented Intent: People on Pinterest are in a “planning” mindset. When they see a home decor item they love, providing a direct link satisfies their intent to move from “dreaming” to “buying.”

 

A brand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers.What should the brand do to meet its objectives?

• Use conversion ads which target a broad audience of people who do not engage with the brand.
• Use shopping ads with a product feed targeting both first party and second party to reach users familiar with the brand.
• Use Pins to boost engagement with users who have interacted with the brand’s Pinterest account.
• Use shopping ads leveraging only first-party data from users who have previously engaged with the brand’s website.

 

A toy company is planning a major campaign on Pinterest using products from its catalog for the first time. Which of the following campaign strategies would be the best suited to optimize for sales?

• Use the video shopping ad format to help increase awareness.
• Run a consideration campaign to bring more visitors with purchase intent to the website.
• Create multiple campaigns with different objectives and compare sales results for each.
• Launch a catalog sales campaign and focus on driving conversions.

 

A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?

• Focus exclusively on broad interest targeting without any audience exclusions for maximum exposure.
• Exclude existing customers by uploading a CRM list and a site visitor audience, so only new prospects see the ads.
• Target only users who have engaged with the brand’s Pins, regardless of their customer status.
• Target all site visitors and past purchasers to maximize conversion likelihood.

 

An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?

• Brand awareness
• Consideration
• Catalog sales
• Conversions

 

A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?

• Conversions
• Consideration
• Awareness
• Catalog sales

 

A small home goods company wants to run a catalog sales campaign to drive conversions for a new line of dishware. The company has recently uploaded its product catalog but does not have time or budget for new visual assets. Given these limitations, what’s the most efficient way this campaign can be set up for success?

• Run a catalog sales campaign using first-party data.
• Add video ads to attract users likely to make a purchase.
• Update the product catalog with lifestyle images.
• Use Pinterest Performance+ creative

 

A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?

• Upload the product catalog as a PDF file.
• Leverage the Pinterest API to upload the product feed.
• Optimize board titles for search keywords.
• Implement the Pinterest tag.

 

A client in the finance industry wants to use mobile deep links to direct traffic to its app and is measuring against return on ad spend (ROAS) and cost per acquisition (CPA) benchmarks. Which campaign objective should the media planner recommend?

• Consideration
• Conversions
• Awareness
• Catalog sales

 

A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals? Select two.

• Brand awareness
• Conversion
• Consideration
• Video completion

 

A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign, 3-day flight, $650,000 budget. Which ad formats should the media planner recommend? Select two.

• Shopping ad
• Max-width video ad
• Premiere Spotlight
• Lead ad
• Video shopping ad

 

A luxury designer brand has an awareness campaign in flight and wants to add a conversion campaign to its existing media strategy on Pinterest. The brand’s goal is to drive traffic to its holiday promotion. Which ad formats should the media planner recommend?

• Max-width video
• Shopping ad
• Premiere Spotlight ad
• Quiz ad
• Carousel ad

 

A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?

• Awareness objective with Pinterest Performance+ daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.
• Awareness objective with Pinterest Performance+ daily budget, Pinterest Performance+ targeting, and custom bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and custom bidding.

 

A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app.Which ad format and metric should the media planner recommend?

• Max-width video and cost per click (CPC)
• Max-width video and cost per mille (CPM)
• Video ads and Video Completion Rate (VCR)
• Carousel ads and cost per acquisition (CPA)

 

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

• More advertising inventory available during the period of the campaign.
• The time of the year the campaign ran.
• New creative assets were refreshed every week after monitoring creative performance.
• Increased engagement on the brand’s page.

 

A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation? Select two.

• Total branded Pins
• Daily site visitors
• Expected reach
• Estimated cost per mille (CPM)

 

A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal.What is the best way to allocate its budget?

• Spend $400,000 early on Carousel and video ads with luxury travel themes, and $350,000 closer to peak booking on retargeting ads for travel packages.
• Divide $750,000 evenly between static and video creative targeting users in the top five major cities that have frequently engaged with luxury clothing brands.
• Spend $750,000 on video ads showcasing luxurious destinations, targeting users with interests like “travel” and evenly distribute spend throughout the year.
• Run a national campaign with $500,000 dedicated to Carousel ads that highlight local weekend getaways and $250,000 to static Pins to users that engage with luxury clothing brands.

 

A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30–50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?

• Evenly distribute $350,000 on static ads and $150,000 on video ads across all three weeks, focusing on women ages 30–50 who have previously engaged with trending jewelry.
• Allocate $300,000 to video ads for women ages 30–50 in the first two weeks, highlighting custom designs; reserve $150,000 for static ads to women interested in similar jewelry; and use $50,000 for retargeting visitors to the site.
• Spread the $500,000 budget evenly on carousel ads over three weeks, showcasing the entire collection to women ages 30–50 who have saved custom jewelry or follow competitor brands.
• Invest $200,000 in video ads and $300,000 in static ads over the full three weeks, targeting high-income women ages 30–50 with creative that highlights a range of product styles.

 

A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?

• Increase the budget early in the season when competition is low and reduce it during peak holiday shopping time to optimize ad spend.
• Allocate more budget during the peak holiday period to maintain visibility and share of voice during the busiest shopping window.
• Use the entire budget in the first week to reach early shoppers.
• Spread the budget evenly throughout the campaign to maintain consistent visibility.

 

A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

• Run an awareness campaign with Lead ads.
• Run a Spotlight campaign with a max-width creative.
• Run an awareness campaign with video format.
• Run a conversion campaign with Pinterest Performance+ creative.

 

A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?

• Use Pinterest’s Audience Insights tool to evaluate rival kitchenware brands to enhance the brand’s campaign strategy.
• Utilize the Pinterest Trends tool to identify seasonal spikes in searches for kitchen-related content to inform campaign timing.
• Analyze the Pinterest Trends tool to identify trending topics specific to the competitor brand.
• Use Pinterest Predicts to look at last year’s trending searches for the kitchenware category.

 

A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI.Which Pinterest tools should a media planner use to find this information?

• Pinterest Trends tool
• Custom ad reports
• Organic Pin performance
• Pinterest Predicts

 

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

• Feature products with lifestyle imagery.
• Two-minute snack tip videos.
• Add hashtags to increase visibility.
• A Premiere Spotlight takeover with video.

 

A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40.Which campaign objective should the media planner recommend?

• Conversions
• Awareness
• Catalog sales
• Consideration

 

A brand is planning an innovative Pinterest campaign and wants inspiration from forecasted trends and emerging themes that are expected to shape user interest in the coming year. Which resource should the media planner use?

• Pinterest Audience Insights
• Pinterest shopping trends
• Pinterest Analytics dashboard
• Pinterest Predicts report

 

A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?

• Video completion and Premiere Spotlight
• Awareness and Standard video ads
• Awareness and Max-width video
• Video Completion and Video shopping ads

 

A client is trying to understand how different age groups perform during its seasonal campaign. The client wants to understand if the age groups 25-34 or 35+ gravitate towards its exclusive candy ads to drive sales.How can a media planner set up a test to measure this?

• Test different targeting strategies while keeping all other variables constant.
• Use a single campaign with broad age targeting, then review reporting to see which group responds best after the campaign.
• Launch separate campaigns for each age group, using different creative messaging to tailor to each audience’s interests.
• Allocate a higher budget to the age group assumed most interested, and compare engagement rates after the campaign ends.

 

An auto client wants to add a Video Completion campaign to its current strategy and use educational video content to highlight key features of its newest model to potential customers. Which ad format can the media planner recommend?

• Shopping ad
• Premiere Spotlight
• Video shopping ad
• Max-width video ad

 

A sports brand is looking to increase Video Completion Rate (VCR) using existing video assets.What is the recommended campaign objective and ad format?

• Awareness objective with standard video ads
• Video Completion objective with max-width video
• Awareness objective with idea ads
• Consideration objective with standard video ads

 

A brand launches a campaign with Carousel ads on Pinterest aimed at boosting clicks, and the media planner must determine which metric best evaluates the success of this campaign. Given the campaign’s goal, which metric should be prioritized to assess its effectiveness?

• Engagement
• Impressions
• Video Completion Rate (VCR)
• Add to cart

 

A client wants to launch a new line of sustainable activewear and educate health-conscious women aged 25–45 about fabric technology and product benefits in an engaging way. Which combination of Pinterest ad format and primary KPI would best align with this objective?

• Video ads with Video Completion Rate (VCR) as primary KPI
• Lead ads with (cost per lead) CPL as primary KPI
• Standard ads with cost per acquisition (CPA) as primary KPI
• Premiere Spotlight ads with CPA as primary KPI

 

A consumer goods brand is launching a new product line and wants to run multiple campaigns using a product catalog. Its goals are to:-Increase Pin clicks,-Drive sales,-Use video and static images in one ad format. Which strategies should the media planner recommend?

• Video completion campaign with video
• Consideration objective with Showcase ads
• Catalog sales objective with collections ads
• Awareness objective with Standard video ads

 

A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand’s goals?

• Awareness objective, collections ad, and reach
• Consideration campaign, Quiz ad, and Pin clicks
• Consideration campaign, video shopping ad, and cost per action (CPA)
• Awareness objective, standard video, and cost per mille (CPM)

 

A client in the fintech industry is running a conversion campaign and wants to know the incremental impact of its ads on Pinterest, particularly in understanding the direct influence of these ads on user actions and conversions. The client has set its bid type to cost per action (CPA), and it has configured its tag with the page visits event and a custom event. Which measurement solution should the media planner recommend?

• Sales Lift study
• Conversion Lift study
• Brand Lift study
• Custom report in Ads Manager

 

A client in the retail space has a mobile app and a website where consumers can purchase goods. The client has been running a campaign for 12 weeks and wants to measure in-app conversions in Pinterest Ads Manager to get a full picture of the campaign. Which measurement solution should the media planner recommend?

• Pinterest tag
• Pinterest API
• Mobile measurement partner
• Conversions API

 

A client in the wellness space wants to drive incremental reach and grow campaign awareness on Pinterest. It specifically wants to measure aided awareness and action intent and has a budget of $125,000 for a 4-week campaign.Which measurement solution should the media planner recommend?

• 6Q Brand Lift study
• 2Q Brand Lift study
• Conversion Lift study
• Sales Lift study

 

A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?

• Generate a report in Business Manager.
• Check to see if the 3P is integrated with the Pinterest MMM API and can pull data directly.
• Ask the agency to pull the data itself and share it.
• Export the metrics from the reporting dashboard in Ads Manager.

 

A frozen food brand is launching a two-month awareness campaign on Pinterest, with a focus on basic brand awareness. The brand also wants to understand more detailed perceptions further down the funnel, such as how well the brand is associated with certain qualities and how audiences perceive its specific attributes. It plans to use a customized multi-question survey.Which measurement solution should the media planner recommend?

• Sales lift study
• 2Q Brand Lift study
• 6Q Brand Lift study
• Conversion lift study

 

A media planner is running an awareness campaign for a drinkware company, using video, carousel, and quiz ads. The campaign targets second- and third-party audiences, but cost per mille (CPM) is higher than expected, raising concerns about budget efficiency. What tactic can help lower the overall CPM for the rest of the campaign?

• Shorten the campaign duration.
• Continue running as-is and use the results to guide future campaigns.
• Optimize creative by focusing on the most cost-efficient ad format.
• Build a first-party audience to reach a more engaged group.

 

A media planner is testing whether influencer- or brand-produced creatives perform better. Both 6-second and 15-second video ads were used. Delivery was consistent, but the 15-second version had a lower video completion rate (VCR) and higher cost per completed view (CPCV). What change could enable a cleaner evaluation of creative messaging effectiveness in future campaigns?

• Expand targeting for the lower performer.
• Use video creatives of the same length.
• Separate the creatives by campaign.
• Add in static creatives in addition to videos.

 

A media planner is A/B testing two creative styles for a Pinterest campaign driving sign-ups for a free trial. Ad A is a video ad showcasing product features with a call to action (CTA). Ad B is a static image with a strong upfront CTA. The A/B test results show: Ad A: More video completion but lower CTR. Ad B: Higher CTR and lower CPA. What should the media planner recommend?

• Extend the test.
• Use Ad A.
• Use Ad B.
• Keep running both ads equally.

 

A client is running a Pinterest conversion campaign for its new skincare line. After reviewing the campaign’s performance data, a media planner notices that the click through rate (CTR) is relatively high but the conversion rate remains low. The ad creative includes images of the skincare products and a call to action to “Shop Now”. Which strategy can optimize the ad creative to improve conversions?

• Keep the current creative and instead focus on targeting a broader audience to reach more potential customers.
• Update the images to ensure they match the shopping experience on the landing page.
• Use a Carousel ad format to showcase more product options and a variety of angles but leave the CTA unchanged.
• Increase the brightness and saturation of the images to make them more eye-catching, while keeping the general “Shop Now” call to action (CTA).

 

A travel booking platform launches a 5-week Pinterest campaign to promote summer getaways. The campaign includes video ads featuring destination inspiration and standard Pins linking directly to exclusive travel deals. The primary KPI is clicks to the booking page, while the secondary KPI is saves for trip planning. At the halfway mark, destination videos have strong reach and saves but lower click through rates, while standard Pins have high click through rate (CTR) but lower overall engagement. How should the client adjust its Pinterest strategy to improve results in the second half of the campaign?

• Shift investment to destination videos since it has strong reach and saves.
• Reallocate budget toward standard Pins to capitalize on its strong CTR while optimizing destination video creatives with clearer call to action (CTAs).
• Pause standard Pins and shift the entire budget to video ads to boost awareness and long-term engagement.
• Keep the current budget allocation the same, as strong engagement on video ads indicates future conversions will naturally increase.

 

A client’s Pinterest campaign shows high click-through-rates (CTR) but poor conversion performance after two weeks. After investigating the results, the media planner realizes that the users are not converting despite showing engagement with its Pins.Which options should the media planner select to optimize toward a higher conversion rate?

• Use audience retargeting.
• Implement Pinterest shopping ads.
• Expand targeting to broader audience segments.
• Switch to a Carousel ad format.

 

A media planner is managing a Pinterest campaign for an athletics brand, and the campaign has been running for a week. The brand wants to maximize reach while keeping the cost per mille (CPM) the same as it was set from the start of the campaign. Where would the media planner look to evaluate CPM?

• Pinterest Predicts
• Audience Insights
• Ads Manager Reporting Dashboard
• Conversion Insights

 

A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?

• Refine the landing page to better align with the ad content and improve the user experience.
• Extend the campaign duration to allow more time for potential conversions.
• Expand the audience targeting to reach a broader demographic.
• Focus on increasing the ad frequency to ensure the target audience sees the offer more often.

 

A lifestyle company is curious about other brands that are being viewed by an audience within the lifestyle category. Which type of data can be tracked by the Pinterest tag to show competitive trends?

• Page visit
• Add to cart
• View category
• Sign ups

 

A furniture retailer runs a conversion campaign that has a high number of 2.5M impressions but a low click-through rate of 0.4% and a high frequency of 6.8. The creative includes a collection of ads showcasing multiple products with the call to action (CTA) “Learn More”.Which option will drive the most immediate impact on performance?

• Use a video ad in order to stand out and drive more clicks to the page with a CTA such as “Shop Now”.
• Keep the “Learn More” CTA and use more creatives.
• Utilize a smaller audience with first-party data and implement frequency caps.
• Use a more urgent CTA such as “Shop Now”.

 

A clothing retailer’s awareness campaign has unique reach as the main objective. To focus on new customers, suppression lists are added to exclude customers who have made a purchase within the last 12 months. The campaign maintains a low frequency and low cost per mille (CPM) of $3.60, but the total reach is below expectation, reaching only 55,000 unique users.How can the media planner improve performance while staying focused on new customers?

• Implement a frequency cap on the current audience.
• Remove the suppression lists entirely to target more reliably engaged audiences.
• Run a collection ad in the awareness campaign.
• Expand audience parameters by relaxing exclusions to customers who purchased in the last 90 days.

 

A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings.Which Pinterest tool helps observe patterns in a historical campaign?

• Pinterest Business Manager
• Pinterest Analytics
• Pinterest Predicts report
• Pinterest Trends

 

A cookware brand has seen an 80% increase in women purchasing grills and a 60% increase in users posting their griling recipes on Pinterest. With the launch of its new grill featuring smart griling technology and coordinated accessories, the brand is investing $500,000 in a Pinterest campaign to drive high-quality traffic to its product launch. Which budget and creative strategy best aligns with Pinterest’s ad solutions for this goal?

• Dedicate the full budget to Standard video ads showcasing step-by-step smart grilling tutorials, prioritizing reach over consideration.
• Split the budget between shopping ads for the grill accessories and awareness campaigns focused on grilling inspiration boards.
• Allocate $250,000 to Carousel ads showing smart grilling technology in detail and $250,000 to retargeting users who saved previous grilling Pins.
• Launch a Pinterest Performance+ Consideration campaign combining video Pins and collection ads that highlight smart grilling features and leverage recipe-driven creative.

 

A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and AI capabilities that help improve overall campaign performance?

• Pinterest Performance+
• Pinterest Performance+ bidding
• Pinterest Actalike Audiences
• Pinterest Trends

 

A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?

• Marketing Mix Modeling (MMM) analysis
• Conversion Lift study
• Sales Lift study
• Brand Lift study

 

A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes.Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand’s limitations?

• Launch a Premiere Spotlight ad.
• Run a Pinterest Performance+ Catalog sales campaign.
• Utilize max width video ad.
• Turn on Pinterest Performance+ creative.
• Create a custom audience list.

 

An energy drink brand has been running an awareness campaign on Pinterest for six weeks with a reach of 2.7 million unique users. It wants to measure Pin awareness and action intent on Pinterest. Which measurement solution should the media planner recommend?

• Conversion Lift study
• Brand Lift study
• Marketing Mixed Modeling (MMM)
• Matched Market test

 

A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance? Select two.

• Use the Trends tool to identify trending topics in the home decor category and optimize the ad creative to align with those trends.
• Use the Interests targeting option to focus on broad interest categories like Home Decor and Interior Design without further segmenting the audience.
• Use Audience Insights to analyze the demographics and interests of users engaging with home decor, and update creative messaging to resonate with top audience segments.
• Use the Demographics targeting option to focus on a specific age group and gender that is most likely to engage with home decor products based on previous campaign data.

 

A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience’s interests beyond just athletics to identify relevant content and advertising opportunities. Which Pinterest tools would be most helpful in achieving this goal? Select two.

• Pinterest Business Hub
• Pinterest Trends
• Pinterest Audience Insights
• Audiences

 

A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?

• Top monthly trends
• Seasonal trends
• Top yearly trends
• Growing trends

 

A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?

• Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
• Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration.
• Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy.
• Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.

 

A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this? Select two.

• Enhanced match
• Pinterest Shopping API
• Conversions API
• Pinterest Audience Manager

 

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

• Run multiple campaigns for the year with lifetime budgets for each.
• Set up one campaign for the full flight using a frequency cap.
• Run multiple campaigns each month using daily budgets.
• Set up one campaign for the full flight and turn on Pinterest Performance+ daily budgets.

 

An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?

• Quiz ad
• Idea ad
• Showcase ad
• Shopping ad

 

A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?

• Pinterest Performance+ conversions and Pinterest Performance+ bidding
• Pinterest Performance+ catalog sales and Pinterest Performance+ creative
• Pinterest Performance+ catalog sales and Pinterest Performance+ budgets
• Pinterest Performance+ consideration and Pinterest Performance+ targeting

 

A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?

• Run a Conversion Lift Study.
• Install the Pinterest Tag and enable dynamic retargeting.
• Launch a Pinterest Performance+ Conversions campaign with customer list targeting.
• Set up a custom Ads Manager report.

 

A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?

• Launch a single campaign with shopping Pins and measure the overall conversion rate without A/B testing. Use Pinterest’s Conversion Insights to see how the campaign performs without additional optimizations.
• Run an A/B test on video Pins vs. carousel Pins to determine which format drives higher engagement. Use interest targeting in both groups and focus on impressions and click through rate (CTR) as the primary KPIs.
• Create multiple campaigns with different targeting options (e.g., demographics vs. interests). Track engagement rate and saves to determine which audience group interacts best with the ad.
• Set up a single video Pin campaign and test different ad copy variations within the same ad group.

 

A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?

• Catalog sales, video shopping ad, cost per action (CPA)
• Conversion, max-width video, cost per click (CPC)
• Consideration, Idea ad, CPC
• Consideration, video shopping ad, CPA

 

A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?

• Lead ads
• Quiz ads
• Travel catalog
• Max-width video

 

A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?

• Shopping ads measured by Cost per Action (CPA).
• Carousel ads measured by Click Through Rate (CTR).
• Video ads measured by Video Completion Rate (VCR).
• Standard ads measured by Cost per Mille (CPM).

 

A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6-second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?

• Brand Awareness and cost per mille (CPM)
• Video Completion and Video Completion Rate (VCR)
• Video Completion and CPM
• Consideration and VCR

 

A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?

• The audience is too broad.
• Pinterest is prioritizing engagement over conversions.
• The ad does not include a clear and compelling call-to-action (CTA).
• The campaign objective should be changed from conversions to traffic.

 

A shoe line is looking to better understand how to measure its audience’s sentiment toward the product itself and what drives users to purchase its shoes.How can this be measured?

• Platform reported metrics
• Brand Lift Study
• User-level attribution
• Conversion Lift Study

 

A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?

• Marketing Mix Modeling (MMM)
• Sales Lift study
• Conversions Lift study
• Brand Lift study

 

A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?

• Brand Lift study
• Conversion Lift study
• Custom reporting in Ads Manager
• Mobile Measurement Partner (MMP)

 

A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client’s marketing team wants to measure whether the campaign is driving an increase in customer intent.Which measurement solution would be the most relevant?

• Conversion Lift study
• Brand Lift study
• Multi-Touch Attribution
• Marketing Mix Modeling (MMM)

 

A new online meal delivery client is reviewing its Pinterest campaign’s audience engagement. The client is midway through a new campaign featuring a 50/50 split of standard static ads and short-form videos of 15 seconds. The KPIs are new subscriptions, recipe saves, and video completion rate (VCR). How should a media planner advise the client on how to optimize the second half of its campaign?

• Analyze which ad format drove the highest new subscriptions and recipe saves to optimize rotation so the campaign can prioritize the better-performing ad format.
• Examine video completion rates to identify which video(s) resonated most with users, then recommend adding a 6-second cutdown version(s).
• Look into the demographic breakdown of engaged users to refine targeting parameters in order to prioritize the hand-raisers of the new brand’s product.
• Evaluate impressions and reach metrics to gauge overall visibility and recommend the format that is driving the most brand awareness.

 

A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling.Which action should the media planner take based on these findings?

• Test additional interests in the Interest ad group.
• Pause the Interest ad group and allocate all remaining budget to the other.
• Continue using a mix of targeting tactics.
• Introduce additional creatives.

 

A brand’s campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?

• Create a new ad group with the remaining budget and launch carousel ads.
• Duplicate the campaign to push it back to learning mode.
• Change the campaign spend to Pinterest Performance+ lifetime budget.
• Pause underperforming ads and ensure the daily spend has increased to $25,000 per day.

 

A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?

• Analyze the audience targeting and adjust it to better align with the ideal customer profile.
• Increase the daily budget to drive more impressions and reach a broader audience.
• Adjust the ad creative by testing new formats, such as Carousel ads or Video Pins, to increase engagement and attention.
• Focus on increasing conversions rather than clicks, assuming that generating more traffic will automatically lead to higher conversions.

 

A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?

• Increase the Pinterest Performance+ daily budget to $300 to ensure the campaign has enough funds to meet the planned goals, as the current budget is not sufficient.
• Adjust the pacing settings to use a set daily budget, ensuring the budget is allocated consistently throughout the campaign’s duration.
• Pause the campaign and extend its duration to give it more time to spread the budget more evenly, without increasing the daily spend.
• Reduce the Pinterest Performance+ daily budget to $100 and shorten the campaign duration to accelerate spend, assuming faster expenditure will result in faster results.

 

A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?

• Turn on Pinterest Performance+ targeting.
• Turn on Pinterest Performance+ bidding.
• Turn on Pinterest Performance+ creative.
• Add a new ad group targeting beauty interests.

 

A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?

• Create an actalike audience of the brand’s customers who have added a product to cart.
• Create a custom audience of newsletter subscribers.
• Narrow targeting to age and location based on engagement data in the Audience Insights tool.
• Add more vegan and eco-friendly keywords to broaden interest targeting.

 

A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?

• Increase the budget and target international audiences to drive global interest and sales.
• Expand targeting further to a broader audience for more impressions and reach.
• Reduce the budget and switch to video ads to boost awareness, assuming engagement will drive conversions.
• Optimize product descriptions and images to better align with the target audience, and adjust targeting.

 

A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies? Select two.

• Compare frequency during peak travel-planning months versus off-season.
• Focus on the reach and impressions of travel guide Pins.
• Analyze user drop-off rates on travel guide Pins.
• Examine which travel guides had the most engagement and leverage this data when building new travel guides.

 

A media planner is reviewing the results of a Pinterest campaign with mixed performance. The campaign generated significant engagement but did not deliver on its primary objective of driving direct sales. Based on the creative analysis, which strategy changes should the media planner recommend for future campaigns to better align creative with its sales objectives?

• Test variations of the current creative with minor adjustments such as different headlines or color schemes.
• Develop new creative that emphasizes lifestyle visuals and storytelling to boost brand presence.
• Revise the creative to focus more on the product’s key features and pricing.
• Optimize campaign targeting to reach a broader audience while maintaining the current creative.

 

A clothing retailer client wants to design a campaign focused on new customer acquisitions. How can a media planner use Pinterest tools to analyze audience sizes for media strategy?

• Conduct A/B testing using general Pinterest audience insights to determine which type of campaign will achieve the best engagement and drive brand awareness.
• Develop a campaign on the Pinterest Media Planner tool to test different ad groups and develop a targeting plan that will yield the most customers.
• Build a campaign for the client based on Pinterest Predicts, as this will reach the most people during a specific period of trend usage.
• Conduct research outside of Pinterest to determine new demographics and build a media strategy based on information outside the Pinterest platform.

 

A retail brand is running a static ad campaign on Pinterest with the goal of increasing website traffic. The media planner wants to determine which ad group is performing most effectively in driving users to the site. Which metric should the media planner prioritize for comparing ad performance?

• Click-through rate (CTR) and cost per click (CPC)
• Conversion rate (CVR) and cost per acquisition (CPA)
• Impressions and cost per mille (CPM)
• Pin clicks and engagement rate

 

A client is running a conversion campaign on Pinterest to drive online sales for its new product line. To track the effectiveness of the campaign and optimize for sales, it wants to ensure that the Pinterest Tag is correctly set up on its website. Which action should the media planner suggest to the client regarding Pinterest Tag implementation?

• Use the Pinterest Tag to track user interactions with the product Carousel ads on Pinterest.
• Install the Pinterest Tag on all pages of the client’s website.
• Install the Pinterest Tag exclusively on product listing pages.
• Add the Pinterest Tag only to the homepage of the website.

 

A home decor startup just received additional funding to expand its marketing. The client notices strong delivery on Pinterest, but is concerned that users don’t know its brand, or won’t directly search for its name. Which unique Pinterest value proposition can a media planner highlight to address these concerns and show how Pinterest stands out from other platforms?

• Most searches on Pinterest are unbranded.
• Pinterest supports targeted ad placements alongside aspirational content.
• CAPI and Pinterest measurement partners offer improved performance results.
• Pinterest offers direct links for campaigns across the funnel.

 

A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?

• Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration.
• Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both.
• Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
• Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding.

 

A client is interested in a catalog sales campaign using its product catalog, with the goal to drive performance. It wants to drive traffic and increase sales.Which KPIs can the media planner use to track success?

• Cost per mille (CPM) and click through rate (CTR)
• CPM and purchases
• CTR and return on ad spend (ROAS)
• Engagement and CTR

 

A fitness brand wants to launch a campaign to build brand awareness and seamlessly collect customer information for a giveaway contest. Which campaign approach would be most effective for achieving this?

• Use Collection ads to showcase the fitness brand’s product lineup, encouraging users to click through to a branded microsite where they can opt in for newsletters.
• Run Idea ads promoting a sweepstakes, including a call to action (CTA) for users to save or comment to enter, and follow up using engagement lists for future campaign targeting.
• Launch a Lead ad campaign with a form to collect user details natively.
• Promote Standard Pins with links to an external sign-up page, then use Pinterest Tag conversion tracking to monitor completions and retarget users who visit the page.

 

A jewelry brand wants to drive outbound traffic with a consideration campaign for its collection of wedding bands before peak wedding season when people are planning.Which of the following features on Pinterest supports this goal?

• Close-up view
• Search
• Home feed
• Direct links

 

A financial services company is running an awareness campaign on Pinterest. It has two types of video assets, short-form videos of 6-10 seconds and long-form videos of 30+ seconds. The client wants to prioritize Video Completion Rates (VCRs).Which of the following should the media planner recommend?

• Shift to static image ads instead of video to see if engagement rates improve.
• Allocate more budget to promote long-form videos, assuming the platform algorithm will deliver them to highly engaged viewers.
• Focus on longer videos (30+ seconds) to provide more information and increase engagement with detailed storytelling.
• Prioritize short-form video creatives (6–10 seconds), as viewers are more likely to watch the full length and complete the and.

 

A media planner is running a campaign for a client who sells outdoor gear. The client wants to drive traffic to its website and monitor its campaign’s cost per click (CPC) to ensure it is getting a good return on investment (ROI). How should the media planner prioritize to help improve CPC on Pinterest?

• Switch all ads to the standard auction with manual bid adjustments for each ad group.
• Adjust targeting to a custom audience of past purchasers.
• Increase the use of video creative to encourage higher engagement and awareness.
• Use Pinterest Performance+ Consideration campaigns with automated bidding.

 

A consumer goods company wants to launch a campaign on Pinterest to increase online sales and hopes to target users who have viewed its products in the past.Which option would help the company achieve its goals with these campaign objectives?

• Shopping ads with a product feed, retargeting to reach users who have engaged with its products
• Consideration campaigns targeting an actalike audience
• Video campaigns to engage a broad audience
• Awareness campaigns to attract a new audience with third-party data

 

A new smoothie brand is launching its first media campaign and is looking to raise its brand awareness and reach people on Pinterest who have shown interest in healthy recipes. What ad placement will help the client achieve this goal?

• Search
• Home feed
• Premiere Spotlight
• Related Pins

 

A haircare brand is shifting its offerings from off-the-shelf products to customized haircare products. Its campaign objective is to increase sales by uploading its products directly to Pinterest. Which campaign objective should the brand use to achieve this goal?

• Consideration
• Catalog sales
• Brand awareness
• Video completion

 

During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?

• Incorporate brand name/logo throughout the duration of the brand’s videos.
• Increase the proportion of spend allocated to conversion campaigns.
• Run the campaign during different time slots throughout the day.
• Narrow the targeting to focus on previous customers of the brand.

 

A children’s clothing brand wants to ensure its ads do not appear next to certain search terms or topics on Pinterest during its spring campaign. Which feature should the media planner apply?

• Pinterest Performance+ targeting opt-in
• Keyword exclusion
• Content allowlists
• Inventory tool

 

A media planner is reviewing a brand awareness campaign for a new product launch on Pinterest. The brief defines impressions and video completion rate (VCR) as the primary KPIs, with engagement rate as a secondary metric. The campaign results show: High engagement (saves, clicks, close-ups), Low VCR, Lower-than-expected Impressions, Based on the campaign’s KPI priorities, what should the media planner recommend?

• Testing shorter video creatives to improve completion rates.
• Optimizing for clicks instead of impressions to drive traffic.
• Increasing budget to expand reach, since engagement is strong.
• Adding a stronger call to action (CTA) to increase traffic.

 

Pinterest Media Planer Certification Exam Practice Test Answers with Explanations

 

 

An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign’s goal is to maximize reach and engagement during the peak season of health awareness What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)

• Related trends
• Demographics
• Popular Pins
• Interest over time

Explanation: The selected answer is correct because Interest over time provides a visual graph that shows the historical and seasonal search volume for specific keywords over the past 12 months. For a health and wellness brand, this data is critical for identifying exactly when the “peak season” of health awareness begins and ends, allowing the advertiser to time their campaign to launch just as interest starts to surge. By understanding the relative popularity of fitness-related terms week-over-week, the brand can ensure their sustainable equipment is seen when user intent is highest, maximizing both reach and engagement by aligning creative delivery with documented spikes in audience planning and search behavior.

 

A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)

• Top yearly trends
• Seasonal trends
• Growing trends
• Top monthly trends

Explanation: The selected answer is correct because Seasonal trends are specifically defined as search terms that experience a peak in volume for at least 30 days and reoccur during the same period year-over-year. By applying this filter in the Pinterest Trends tool, a media planner can isolate long-standing cyclical behaviors—like the annual interest in “spring decor” or “garden refresh”—rather than one-off “Growing trends” or broad “Top yearly trends.” This allows the retailer to align their creative strategy with established planning windows where high-intent Pinners are historically known to search for and save home decor ideas in preparation for the upcoming season.

 

A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience.What feature in the Pinterest trends tool can the media planner use? (select one)

• Growing trends
• Trends your audience loves
• Top trends on Pinterest this week
• Seasonal trends

Explanation: The selected answer is correct because Trends your audience loves is a personalized feature within the Pinterest Trends tool that specifically highlights trending topics and search terms among an advertiser’s own engaged audience. While “Seasonal trends” and “Top trends” provide broad platform-wide data, “Trends your audience loves” uses the advertiser’s first-party data to reveal the exact interests and emerging behaviors of people who have already interacted with their brand. This allows the media planner to align their creative strategy for the upcoming holiday with the specific visual and topical preferences of their core customers, effectively bridging the gap between general seasonal interest and high-intent, brand-specific action to drive conversion sales.

 

A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)

• Product Pins open a product detail page
• Rich Pins sync with product groups
• Promoted Pins open a direct link
• Ad-only Pins can be saved to boards

Explanation: The selected answer is correct because Promoted Pins open a direct link is a performance-focused feature designed to reduce friction in the consumer journey by bypassing the standard “close-up” view and sending the user directly to a website or landing page with a single click. For lower-funnel campaigns, this accelerated path is crucial for driving high-intent traffic and maximizing sales, as it brings motivated shoppers closer to the point of purchase more quickly. While Rich Pins and Product Pins provide valuable context like pricing and availability, they typically require an extra step to navigate to the retailer’s site; in contrast, direct linking streamlines the experience to significantly improve conversion rates for beverage brands and other performance-driven advertisers.

 

A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)

• Catalog sales and oCPM
• Consideration and CPC
• Conversion and CPA
• Awareness and CPM

Explanation: The selected answer is correct because an Awareness objective using CPM (cost per thousand impressions) bidding is the standard strategic approach for a brand launching a new product line and advertising on Pinterest for the first time. Since the primary goal is to reach new customers and introduce the brand, an awareness campaign optimizes for maximum visibility and broad reach at the top of the funnel, whereas conversion or consideration objectives are better suited for audiences who are already familiar with the brand or closer to a purchase decision. CPM bidding allows the beauty brand to pay for impressions, ensuring their new makeup line is seen by as many unique users as possible to build the foundational brand recognition necessary for future performance campaigns.

 

A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)

• Product tagging
• Pinterest Conversions API
• Merchant verification
• Pinterest tag
• Pinterest profile

Explanation: The selected answers are correct because Merchant verification and the Pinterest tag are the two foundational technical requirements for running high-performance catalog sales campaigns. To use a retail catalog, an advertiser must first pass through the Verified Merchant Program, which ensures the business meets Pinterest’s high-quality standards for customer service and website reliability. Simultaneously, the Pinterest tag must be installed on the retailer’s website to track user actions—such as “Add to Cart” or “Checkout”—and map those events back to specific product IDs in the catalog. This tag-to-catalog connection is what allows Pinterest’s algorithm to optimize for conversion events and power dynamic retargeting, ensuring that the right products are shown to the users most likely to purchase them.

 

A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)

• Consideration and Idea ads
• Conversion and Showcase ads
• Catalog sales and Premiere Spotlight
• Awareness and Standard ads

Explanation: The selected answer is correct because Consideration is the optimal objective for driving high-quality traffic to a specific product line, while Idea ads are the ideal format for showcasing immersive, multi-page storytelling such as step-by-step video tutorials. Idea ads allow the advertiser to combine video, images, and text to guide Pinners through a project, naturally leading them to explore the tools used; when paired with the consideration objective, the campaign optimizes for clicks and visits to the advertiser’s site, directly supporting the goal of increasing traffic for the upcoming promotion.

 

A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)

• Reach
• Engagement
• Video views
• Outbound clicks

Explanation: The selected answer is correct because Reach is the primary metric used to track the total number of unique people who have seen an ad, aligning directly with a brand’s goal of maximizing how many times and to how many people their images are delivered. While engagement and outbound clicks measure specific actions taken on a Pin, and video views are exclusive to video content, reach provides the most accurate assessment of top-of-funnel exposure and brand awareness. By monitoring reach, a media planner can ensure the hotel brand’s amenities and spa packages are being introduced to the widest possible audience of new customers within their target demographic.

 

A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)

• $125,000
• $200,000
• $75,000
• $250,000

Explanation: The selected answer is correct because the estimated budget is derived from the brand’s primary goal of 5000 purchases (Checkout events) multiplied by their target cost of $25 per Checkout event. By applying the basic formula for campaign budgeting ($5,000 \times $25$), the required investment to achieve the conversion volume at the specified efficiency is exactly $125,000. While the advertiser also tracks the “Add to Cart” event at a $15 target, the total campaign budget must be anchored to the final conversion goal of 5000 purchases to ensure the campaign is sufficiently funded to meet its primary objective during the winter season.

 

A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)

• Max bid cap
• Pinterest Performance+ lifetime
• Pinterest Performance+ daily
• Fixed daily

Explanation: The selected answer is correct because Pinterest Performance+ lifetime budgets allow the platform’s AI to dynamically optimize spend across the entire duration of the campaign, which is ideal for time-sensitive events like a summer holiday weekend. Unlike a fixed daily budget that spends the same amount regardless of traffic, a lifetime budget with Performance+ automation can frontload spend or capitalize on high-intent search windows leading up to the holiday, ensuring the brand maximizes its reach and total impressions when audience activity is at its peak. This flexibility allows the system to prioritize efficiency and “roll over” budget to the most impactful moments within the defined campaign period.

 

A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company’s goal? (select one)

• Run a 7 day Awareness campaign in November, and a 7 day Consideration campaign in December.
• Run a 30 day Awareness campaign a month in November.
• Run a 7 day Awareness campaign in November, and a 30 day Conversion campaign in December.
• Run a 30 day Consideration campaign in December.

Explanation: The selected answer is correct because the Consideration objective is specifically designed to optimize for clicks and site visits, aligning perfectly with the goal of driving online traffic, while a 30 day flight period in December ensures the campaign remains active for the entire duration of the promotion. Since the goal is specifically to increase engagement during the valid promotion dates (December 1st to 31st), running an Awareness campaign or limiting the flight to 7 days would either prioritize broad reach over traffic or miss the majority of the promotional window. By focusing on consideration during the exact month of the sale, the beverage company maximizes its opportunity to capture high-intent traffic when users are most likely to click through and explore the seasonal offer.

 

A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)

• Pinterest Performance+ lifetime
• Fixed daily
• Fixed lifetime
• Pinterest Performance+ daily

Explanation: The selected answer is correct because Pinterest Performance+ lifetime is the most effective strategy for managing a large budget over a specific, short-term window like a two-week holiday campaign. By using a lifetime budget, the Pinterest algorithm has the flexibility to distribute the $500,000 dynamically, spending more on days when high-value traffic is available and less during quieter periods, ensuring the entire budget is utilized efficiently by the campaign’s end. When combined with Performance+ automation, the system further optimizes delivery and bidding in real-time to maximize results, which is superior to a “fixed daily” approach that would rigidly spend $35,714 every day regardless of fluctuating holiday search trends or auction competitiveness.

 

A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)

• Keyword search metrics
• Trend data by month
• Audience affinity metrics
• Seasonal trend comparisons

Explanation: The selected answer is correct because the Pinterest Predicts report provides a curated list of emerging trends that are specifically backed by rising Keyword search metrics. Unlike standard trend reports that look at what is currently viral, Pinterest Predicts identifies topics with “not-yet-trending” search volume that is forecast to grow significantly over the coming year. By leveraging these specific, high-growth keywords in their creative copy and metadata, a home goods retailer can ensure their brand is discoverable by Gen Z users who are in the early planning stages of their next project. This allows the advertiser to stay ahead of the curve and capture impressions over a significant period of time as the trend moves from an early prediction to mainstream popularity.

 

A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics.What is the minimum amount of time required for A/B testing? (select one)

• 7 days
• 30 days
• 3 days
• 14 days

Explanation: The selected answer is correct because 7 days is the minimum recommended duration for a Pinterest A/B test (split test) to ensure the results are statistically significant. Running a test for at least one full week allows the algorithm to account for “intra-week seasonality,” as user behavior and engagement levels often fluctuate significantly between weekdays and weekends. While longer tests of 14 to 30 days are frequently suggested for higher confidence levels or lower-volume accounts, the platform’s technical requirement and best practice for a “fast” test is a 7-day window, providing enough data for the Pinterest Performance+ system to stabilize and identify a clear winner between the generative AI lifestyle backgrounds and the blank white backgrounds.

 

A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)

• Showcase ad and CPC
• Collection ad and CPA
• Shopping ad and CPA
• Carousel ad and CTR

Explanation: The selected answer is correct because Collection ads are uniquely designed to display a multi-asset experience—featuring one large “hero” image or video above three smaller secondary assets—which can be created manually without the need for an automated product feed or catalog. Since the retailer wants to highlight a specific line of modern furniture using both images and videos to drive a conversion campaign, CPA (Cost Per Acquisition) is the most appropriate KPI metric as it allows the advertiser to optimize for and measure the cost of specific bottom-of-funnel actions, such as purchases. While Showcase ads also support multiple cards, Collection ads provide a more integrated mobile-first storefront experience that is specifically recommended for retailers aiming to drive product discovery and sales.

 

A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)

• Premiere Spotlight ad
• Video shopping ad
• Standard video ad
• Max-width video ad

Explanation: The selected answer is correct because Standard video ad is the only format listed that supports all campaign objectives across the full funnel, including Awareness, Consideration, and Conversion. While formats like Premiere Spotlight are restricted to high-impact awareness and Video shopping ads require a product catalog for bottom-funnel sales, the standard video format (appearing at the same width as a regular Pin) offers the versatility to build brand recognition, drive traffic with direct links, and optimize for specific conversion events. This allows the men’s fashion brand to maintain creative consistency and maximize performance across every stage of the customer journey using a single, unified ad format that scales effectively across the entire Pinterest home feed and search results.

 

A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)

• Consideration and CPC
• Awareness and ROAS
• Catalog sales and oCPM
• Awareness and CPM

Explanation: The selected answer is correct because Awareness and CPM is the standard combination for advertisers aiming to maximize reach at the top of the marketing funnel. For a food brand targeting users in the discovery phase—such as those searching for recipe ideas—an Awareness objective optimizes the delivery of video assets to as many unique individuals as possible to build brand recognition. CPM (Cost Per Mille) is the corresponding KPI metric that measures the cost of every 1,000 impressions, allowing the brand to track the efficiency of its broad visibility efforts. In contrast, objectives like Consideration or Catalog Sales prioritize actions like clicks or purchases, which are more restrictive than the brand’s primary goal of broad audience exposure and reach.

 

An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)

• Multitouch attribution
• 2Q brand lift study
• Marketing mixed modeling
• Kantar 6Q brand lift study

Explanation: The selected answer is correct because the 2Q brand lift study is a streamlined, first-party Pinterest measurement solution designed to measure top-of-funnel impact through two key questions: ad recall and action intent. While third-party options like the Kantar 6Q study offer more extensive questionnaires, the 2Q study is specifically optimized for brands looking for a high-confidence, “always-on” style measurement that captures how likely a Pinner is to take action after being exposed to an ad. This is particularly valuable for reaching Gen Z audiences, who use Pinterest as a visual search engine for planning; by measuring the lift in action intent, the shoe brand can prove that its awareness campaign is successfully moving young consumers from mere discovery to the active planning and purchase consideration phase.

 

A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)

• Offline sales
• In-app behaviors
• Brand association
• Segmentation
• Purchase intent

Explanation: The selected answers are correct because Offline sales and In-app behaviors are the two primary technical signals that a conversion lift study can measure beyond standard website-based conversions. While a brand lift study focuses on upper-funnel metrics like “Purchase intent” or “Brand association,” a conversion lift study is designed to measure actual business outcomes and incremental actions. By integrating third-party data or server-side signals through the Conversions API, an e-commerce retailer can track offline sales (connecting online ad exposure to real-world store purchases) and specific in-app behaviors (such as subscriptions or level completions within a native app). These metrics allow the media planner to prove the true causal impact—or incrementality—of their lower-funnel ads by comparing the conversion volume of a group that saw the ads against a control group that did not.

 

A jewelry retailer wants to launch awareness campaigns for their new line of men’s watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)

• Turn on Pinterest Performance+ lifetime budget
• Turn on Pinterest Performance+ creative
• Turn on enhanced match
• Turn on dynamic retargeting

Explanation: The selected answer is correct because Turn on Pinterest Performance+ lifetime budget allows the platform’s automated systems to dynamically redistribute the remaining $30,000 across the rest of the 30-day flight to improve pacing and delivery. When a campaign is pacing lower than expected, it often indicates that manual bidding or rigid daily caps are preventing the ad from winning enough auctions; by switching to a Performance+ lifetime budget, the Pinterest algorithm gains the flexibility to increase spend during high-traffic periods and adjust bids in real-time to capture available impressions. This optimization ensures the retailer’s budget is fully utilized by the end of the campaign period while maximizing total reach for the new line of men’s watches without the need for constant manual adjustments to daily spend limits.

 

A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following:Image ads with their most popular hotel packages.The Pinterest tag installed. Custom bidding. Keyword and interest targeting. What strategy can the media planner use to optimize the campaign? (select one)

• Use daily budgets
• Use a frequency cap
• Use enhanced match
• Use Pinterest Performance+ bidding

Explanation: The selected answer is correct because Pinterest Performance+ bidding (formerly known as automatic bidding) allows the platform’s machine learning models to adjust bids in real-time to maximize the number of conversions at the lowest possible cost. In this scenario, the campaign is spending its full budget but failing to meet KPI goals, which suggests that the “Custom bidding” strategy is likely setting bids either too high (wasting budget on expensive impressions) or incorrectly for the specific users most likely to convert. By switching to Performance+ bidding, the system can leverage signals from the Pinterest tag and existing keyword/interest targeting to find the most efficient auction opportunities, ensuring that the spend is redirected toward the highest-performing hotel packages and improving the overall return on investment.

 

A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs).How can the media planner optimize for better performance? (select one)

• Change ad formats
• Use Pinterest Performance+targeting
• Pause the campaign
• Change the campaign objective

Explanation: The selected answer is correct because Pinterest Performance+ targeting uses automated machine learning to expand and optimize an ad group’s reach beyond manual keyword and interest selections, specifically finding users most likely to engage with the content. When an ad group is suffering from low CTRs after 7 days, it often suggests that the initial manual targeting is too narrow or not perfectly aligned with the creative; by enabling Performance+ targeting, the system analyzes real-time signals and Pinner behavior to find additional high-intent audiences that the media planner may have missed. This automated optimization helps improve click-through rates by delivering the paper product images to the specific users most likely to click, without requiring the planner to manually research and test hundreds of new keyword combinations.

 

A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)

• Outbound clicks
• Affinity score
• Saves
• Engagements

Explanation: The selected answer is correct because the Affinity score is the specific metric within Pinterest Audience Insights that measures how much more likely a given audience is to be interested in a specific category or topic compared to the average Pinterest user. While engagement metrics like outbound clicks, saves, and engagements track direct interactions with Pins, they do not provide a relative comparison against the total platform audience. By analyzing the affinity score, the media planner can identify which specific beauty sub-categories—such as “skincare routines” or “vegan makeup”—resonate most strongly with their exposed audience, allowing them to refine their future targeting strategy based on actual user interests rather than broad assumptions.

 

A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)

• Use Pinterest Performance+ targeting
• Use a frequency cap
• Use an exclusion audience list
• Use negative keyword targeting

Explanation: The selected answer is correct because Pinterest Performance+ targeting utilizes automated machine learning to expand an ad’s reach beyond the constraints of a specific customer list, identifying new high-intent users who are likely to engage with the promotion. While a customer list is effective for retargeting known shoppers, it can often be too narrow to achieve broad CTR benchmarks if the audience size is small or the users have already seen the creative; by enabling Performance+ targeting, the system looks at real-time Pinner signals and interests to find additional users whose behavior mirrors that of the retailer’s best customers. This automated optimization broadens the pool of potential clickers, allowing the algorithm to serve ads to users most likely to interact with the content, thereby lifting the overall click-through rate of the consideration campaign.