A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?
- Use Pinterest Predicts to look at last year’s trending searches for the kitchenware category.
- Utilize the Pinterest Trends tool to identify seasonal spikes in searches for kitchen-related content to inform campaign timing
- Analyze the Pinterest Trends tool to identify trending topics specific to the competitor brand
- Use Pinterest’s Audience Insights tool to evaluate rival kitchenware brands to enhance the brand’s campaign strategy.