A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
- Top yearly trends
- Top monthly trends
- Seasonal trends
- Growing trends
Explanation:
Seasonal trends in the Pinterest Trends tool show topics or keywords that follow a predictable, recurring pattern every year — such as spring cleaning, Easter decor, or outdoor patio ideas.
By selecting the Seasonal trends filter, the media planner can:
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Identify which keywords or topics spike every spring.
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Understand the timing of when those searches begin to rise.
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Plan content and campaigns to launch just before or during peak seasonal interest.
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Match product promotions (like spring collections) to user intent and search behavior.
Example:
If “pastel living room ideas” and “spring wreath” consistently spike from late February to April, the retailer can start promoting their spring line in mid-February to capture early interest.
Why other options would be incorrect:
Filters like evergreen trends or growing trends might show relevant content, but they don’t focus on predictable, yearly patterns, which is what the question is asking about.
In summary:
Seasonal trends help the planner spot patterns that happen each spring, letting them time the campaign perfectly to maximize visibility and sales.