An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

 

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

 

• Set up one campaign for the full ight using a frequency cap.
• Set up one campaign for the full flight and turn on Pinterest Performance daily budgets.
• Run multiple campaigns each month using daily budgets.
• Run multiple campaigns for the year with lifetime budgets for each.