A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?
- Video ads and Video Completion Rate (VCR)
- Max-width video and cost per click (CPC)
- Carousel ads and cost per acquisition (CPA)
- Max-width video and cost per mille (CPM)