CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/8542/grow-offline-sales-certification

Number of questions 50
Minimum passing score 80%

 

 

 

 

Questions:

 

  1. What non-Google Ads signals are used to model store visits?
  2. In which scenario would you use a store-centric approach?
  3. You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  4. What information is displayed using location extensions linked through a Google Business Profile?
  5. When is it recommended to use a location extension over a affiliate location extension?
  6. What's a key benefit of Performance Max for in-store goals?
  7. There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  8. In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
  9. What campaign objective would you set when creating a Performance Max for store goals campaign?
  10. What attribute is required in a local product inventory feed?
  11. What's an action Omnichannel customers take when deciding to make a purchase?
  12. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
  13. Which location data source requires you to set up an account and link it to Google Ads?
  14. What's the recommended minimum frequency update for the local product inventory feed?
  15. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  16. You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
  17. When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  18. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
  19. Which of these is a traditional offline advertising channel?
  20. Besides store visits, what's another input needed to measure store sales?
  21. When might you use an omnichannel shopping campaign approach?
  22. You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
  23. What is one automation tool that helps optimize to online and offline shoppers?
  24. The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
  25. When would you use an affiliate location extension?
  26. How do you calculate how much a store visit is worth to your business?
  27. What is the recommended budget and time to run your Performance Max for store goals campaign?
  28. After you upload the local product inventory feed and set a feed schedule, what should you do next?
  29. What's a priority for the store marketing or traditional marketing team?
  30. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
  31. What's a benefit of Local Inventory Ads?
  32. What manual input will you need to provide when setting up a Performance Max for store goals campaign?
  33. What may happen if you optimize towards online conversions only?
  34. Which method can you use to determine if an ad drove incremental results?
  35. What's a benefit of pickup later?
  36. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
  37. What engagement is reported as local actions?
  38. You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  39. What is a geo-based experiment?
  40. What are the three Offline Sales approaches? Choose three.
  41. What's a recommendation when setting up a Performance Max for omnichannel goals campaign?
  42. What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
  43. What's one way you can engage with your team when developing an online-to-offline strategy?
  44. What is incrementality?
  45. What's a control group?
  46. Which two of the following are requirements to report store visits? Choose two.
  47. What's the purpose of Google Merchant Center?
  48. You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
  49. How are store visits measured?
  50. You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

 

 

 

 

 

What does Google Merchant Center do?You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

By

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Location extension with a Google curated chain
  • Affiliate location extension with a Google-curated Chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile

 

Explanation:

In setting up a Performance Max campaign aimed at promoting a new line of organic protein bars to be sold at a popular big-box retailer, the most appropriate extension to use is ‘Affiliate location extension with a Google-curated Chain.’ This extension allows advertisers to associate their ads with specific retail chains, such as the big-box retailer in this scenario, by leveraging Google’s curated list of recognized chains. By using this extension, advertisers can enhance the visibility of their ads and provide potential customers with valuable information about the availability of their products at nearby retail locations. This extension is particularly suitable for promoting products sold through established retail chains, as it enables advertisers to leverage the reputation and reach of these chains to drive foot traffic and increase sales. Therefore, selecting the affiliate location extension with a Google-curated Chain aligns with the goal of maximizing the effectiveness of the Performance Max campaign in driving store visits and sales for the new line of organic protein bars at the big-box retailer.

 

What does Google Merchant Center do?

By

What does Google Merchant Center do?

  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create, manage, and run your campaigns
  • Merchant Center lets you create and edit affiliate locations and location extensions

 

Explanation:

The correct answer is **the second option**: **Merchant Center lets you manage how your in-store and online product inventory appears on Google**. Google Merchant Center serves as a central hub for businesses to manage their product data and inventory, ensuring accurate and up-to-date information is displayed across various Google services, such as Google Search, Google Shopping, and Google Maps. By uploading product data feeds to Merchant Center, businesses can provide details about their in-store and online product inventory, including attributes such as titles, descriptions, prices, and availability. This information is then used to create rich product listings that appear in relevant search results, helping businesses attract potential customers and drive sales both online and offline. Additionally, Merchant Center offers tools and features for optimizing product data, monitoring performance, and troubleshooting any issues that may arise, providing businesses with valuable insights to improve their online visibility and reach. Therefore, associating the functionality of managing in-store and online product inventory with Google Merchant Center accurately reflects its primary role in helping businesses effectively showcase their products across Google’s platforms and drive customer engagement and conversions.

 

What non-Google Ads signals are used to model store visits?

By

What non-Google Ads signals are used to model store visits?

  • Interaction with a location extension or affiliate location extension
  • GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
  • Interaction with an online ad then a visit to the physical store location
  • Third party vendors that provide data from hundreds of millions of opted-in, signed-in users

 

Explanation:

The correct answer for the non-Google Ads signals used to model store visits is ‘GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users.’ This option accurately describes the data sources leveraged by Google to model store visits, emphasizing the use of location-based signals obtained from users who have opted in and signed in to Google services. By analyzing GPS, Wi-Fi, and network data from these users, Google can track their physical movements and infer store visits based on their proximity to specific physical locations. This approach enables Google to generate insights into store visitation behavior at scale, providing advertisers with valuable information about the offline impact of their online advertising campaigns. By leveraging non-Google Ads signals such as GPS, Wi-Fi, and network data, Google can accurately model store visits in a privacy-safe manner, ensuring that user privacy and data security are maintained while still delivering actionable insights for advertisers. Therefore, selecting GPS, Wi-Fi, and network data from opted-in, signed-in users as the non-Google Ads signals used to model store visits aligns with industry best practices for measuring offline conversions and optimizing advertising strategies based on real-world consumer behavior.

 

You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

By

You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Affiliate location extension with a Google-curated Chain
  • Location extension with a Google curated chain
  • Location extension with Business Profile
  • Affiliate location extension with a Global Location Group

 

Explanation:

Selling through partner locations without a Google Business Profile? Enhance visibility with Google’s curated chains through affiliate location extensions. These invaluable tools connect consumers to nearby stores that stock your products, especially when purchase decisions hang in the balance. In the affiliate location extension setup, two primary data sources emerge: Chains, which represent Google’s predefined brand-specific locations, and Global Location Groups (GLGs), categorizing venues like Restaurants or Bars. When your kombucha graces the shelves of retail chains, these extensions act as beacons, guiding shoppers to the perfect purchase.

Read more here: https://support.google.com/google-ads/answer/7178291

 

Which two of the following are requirements to report store visits? Choose two.

By

Which two of the following are requirements to report store visits? Choose two.

  • Set up a location extension or affiliate location extension
  • Search Keywords
  • Link a Business Profile account
  • Sufficient data to pass model quality and privacy thresholds

 

Explanation:

The correct answers are **the first option**: **Set up a location extension or affiliate location extension** and **the third option**: **Sufficient data to pass model quality and privacy thresholds**. Reporting store visits requires the setup of a location extension or affiliate location extension, which enables Google Ads to track and attribute online ad interactions to offline visits to physical store locations. This extension provides crucial information about the store’s location and allows for the accurate measurement of foot traffic generated by online advertising efforts. Additionally, sufficient data must be available to pass model quality and privacy thresholds. This ensures that the reported store visits are accurate, reliable, and compliant with privacy regulations. Google employs sophisticated algorithms to analyze various signals and data points, such as GPS, Wi-Fi, and network data, to estimate store visits in a privacy-safe manner. By meeting these quality and privacy thresholds, advertisers can trust the reported store visit data to make informed decisions and optimize their advertising strategies effectively. Therefore, the requirements to report store visits involve setting up location extensions or affiliate location extensions and ensuring that sufficient data is available to meet model quality and privacy thresholds, enabling advertisers to accurately measure the impact of their online campaigns on offline visits to physical stores.

 

Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?

By

Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?

  • Run for at least 10 days with a $500 daily budget
  • Run for at least 30 days with a $500 daily budget
  • Run for at least 10 days with a $250 daily budget
  • Run for at least 30 days with a $250 daily budget

 

Explanation:

When running a Performance Max for store goals campaign, it’s essential to follow specific budget and time parameters to optimize performance and achieve desired outcomes. The correct parameter to follow is to ‘Run for at least 30 days with a $500 daily budget.’ This option ensures sufficient time for the campaign to gather data, optimize performance, and deliver meaningful results. Running the campaign for at least 30 days allows for fluctuations in performance to stabilize and provides ample opportunity to assess the effectiveness of the campaign strategy. Additionally, the $500 daily budget provides a reasonable investment to reach the campaign objectives and maximize potential reach and engagement. Options with shorter durations or lower budgets may limit the campaign’s ability to generate significant results or adequately test different strategies, while options with lower budgets may also restrict the campaign’s reach and impact. Therefore, adhering to the specified parameters of running the campaign for at least 30 days with a $500 daily budget aligns with best practices for running effective Performance Max campaigns geared towards store goals, ensuring optimal performance and return on investment.

 

For those aiming to optimize store visits bidding in a Performance Max campaign, it’s recommended to have the campaign active for at least 30 days and allocate a $500 daily budget. However, if your business operates in Mexico, India, or Turkey, the daily budget advised is $450. To ensure the campaign’s efficacy, supply adequate data tailored to your business objectives, integrate a minimum of 10 store locations, and adhere to the 30-day duration with the prescribed daily budget, thus ensuring optimal performance.