Google Ads Video Certification Exam Answers

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Book now
• Learn more
• Call now

You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

What do Insights Finder and Find My Audience help you do?

• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

Creators choose YouTube for which of the following four reasons?

• For infrastructure, community, freedom, and income
• For infrastructure, reach, freedom, and income
• Infrastructure, community, creativity, and income
• For infrastructure, reach, creativity, and income

You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

• You’d use Viewability with Active View.
• You’d use Brand Lift.
• You’d use Reach Planner.
• You’d use Unique Reach and Frequency.

Explanation:

When running a Google video campaign with an awareness goal and seeking to measure metrics such as how many times people were served the ads and how many times they were served across devices and formats, the appropriate measurement solution to use is unique reach and frequency. Unique reach and frequency metrics provide insights into the unique number of individuals who were exposed to the ad and the frequency with which they were served the ad across various devices and formats. This allows advertisers to understand the extent of their campaign’s reach and how effectively it is managing ad frequency to avoid overexposure. By leveraging unique reach and frequency metrics, advertisers can gain valuable insights into the campaign’s performance in terms of audience reach and exposure, enabling them to optimize their targeting and ad delivery strategies for maximum effectiveness. While Brand Lift focuses on measuring the impact of the ad on brand perception and awareness, viewability with Active View assesses whether the ad was viewable on the screen, and Reach Planner forecasts the potential reach of the campaign, none of these solutions specifically address the need to measure how many times people were served the ads and how many times they were served across devices and formats. Therefore, unique reach and frequency metrics are the most suitable measurement solution for evaluating these aspects of a Google video campaign with an awareness goal, especially when fundamental video metrics like ‘Video played to’ have already been taken into account.

In addition to traditional video metrics like “Video played to,” you can use Brand Lift to measure the effectiveness of your video ads and understand the extent to which your campaign shifts user perception or behavior. Brand Lift focuses on metrics such as ad recall, brand awareness, and consideration. It’s available for in-stream and bumper ads bought via auction, but not for outstream and in-feed video ads. To use Brand Lift, you must create a Product or Brand that represents your advertised object, and Google will assist you in generating a set of survey questions to measure Brand Lift.

Read more here: https://support.google.com/google-ads/answer/9049825

After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

• You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.