Google Ads Video Certification (2026) Exam Answers

Google Ads Video Certification (2026) Exam Answers

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Exam URL: https://skillshop.docebosaas.com/learn/courses/18615/google-ads-video-certification-2026/lessons/53381/google-ads-video-certification

The Google Ads Video assessment consists of 50 questions and you have 75 minutes to complete.

You will need a score of 80% or higher to pass

 

 

 

 

Questions:

 

A retailer wants to turn their campaign into a virtual storefront.

Which creative lever should they use in their Demand Gen campaign?

• Bumper ads
• Masthead
• Affinity segments
• Product feeds

 

An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?

• $150
• $75
• $1,500
• $15

 

Which industry body has accredited YouTube for its content-level brand safety practices?

• Kantar
• Media Rating Council
• Interactive Advertising Bureau
• eMarketer

 

After running a video campaign, a startup wants to see if their users are more likely to look for them on Google or YouTube.

Which tool should they use?

• Unique Reach
• Asset Report
• Search Lift
• Brand Pulse

 

What's the benefit of using audience expansion?

• It reaches additional users who are similar to your selected audience segments.
• It translates your video ads into multiple languages to reach international audiences.
• It restricts your ads to only serve on the YouTube homepage to increase visibility.
• It automatically increases your daily budget to make sure your ads are shown more often.

 

An advertiser wants to drive cost-effective in-app purchases from existing app users.
Which bidding solution is recommended for this demand gen objective?

• Target CPM
• Viewability with Active View
• CPA (cost-per-action)
• tCPV (cost-per-view)

 

An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign.

Why might these numbers look different?

• Shorts ads are designed for quick engagement, while in-stream formats focus on longer watch times.
• In-stream and Shorts ads are distinct formats, so they should be evaluated independently.
• In-stream ads are always longer than Shorts ads.
• Unlike in-stream ads, Shorts ads are only available on CTV.

 

A brand is worried about whether people remember their campaigns.

Which metric within a Brand Lift study directly measures this?

• Favorability
• Purchase intent
• Frequency
• Ad recall

 

A brand wants to avoid showing ads on videos that include moderate profanity, which is otherwise allowed for monetization.

Which control should they use?

• Media Rating Council accreditation
• Brand safety policies
• Third-party verification
• Brand suitability

 

A brand uses Google Analytics to see how many people visited their site for the first time after a campaign.

Which tool provides this?

• Search Lift
• User Acquisition Report
• Conversion Lift
• Brand Lift

 

In a Demand Gen campaign, a conversion is counted when it's completed following a user watching 10 seconds of an in-stream video or 5 seconds of a Short when the user has an option to skip.

What is this called?

• Engaged view conversion
• View-through conversion
• Social conversion
• Click-through conversion

 

An advertiser is preparing a Google Display campaign and needs to distinguish between creative elements.

What's the difference between assets and ad types in this context?

• Assets are automatically generated by AI, while ad types must be manually designed by the advertiser.
• Assets are the predefined layouts, while ad types are the individual building blocks.
• Assets are the creative elements provided by the advertiser, while ad types are the format for presenting the assets.
• Assets are used only for Video campaigns, while ad types are used only for static images.

 

A cosmetics brand wants to move users from awareness to consideration using their compelling story.

Why should they use Video view campaigns?

• To guarantee a 100% view-through rate
• To maximize impressions at a fixed CPM
• To reach customers exclusively on the search results page
• To drive quality views at a target cost-per-view

 

When setting up a Video view campaign, what's the default buy flow, and what is its performance benefit?

• Shorts-only; it maximizes engagement through vertical-only views.
• Single-format; it ensures 100% viewability on desktop.
• Multi-format; it can drive up views and consideration lift.
• Manual placement; it allows for exact channel selection.

 

A marketing team is worried about manually adjusting their format mix during a campaign.

How does Google AI assist in Video reach campaigns?

• It allows for quick bid adjustments for any format mix.
• It eliminates the need for mid-flight format mix adjustments.
• It selects the YouTube channel for the ad.
• It creates new video assets from scratch.

 

When should an advertiser use content targeting?

• To exercise more control over the devices that their campaign runs on.
• To show ads based on specific searches, topics, or placements.
• To make sure ads are only shown to users who've previously made a purchase on the website.
• To reach users based only on their demographic characteristics like age or gender.

 

A movie studio is launching a blockbuster and wants to own the very top slot of the YouTube homepage for 24 hours.

What should they book?

• Pause ads
• Masthead
• First position
• Lineups

 

A marketer wants to know which of two different video lengths drives a stronger CPA for their campaign.

To do this, what should they set up?

• A Demand Gen Experiment
• A Search Lift study
• A new ad group
• A brand survey

 

An advertiser provides a list of their current high-value consumers as a hint to help Google AI find new consumers with high conversion potential.

Which feature allows the system to look beyond this manual list to find additional relevant segments?

• Demographic targeting
• Customer Match
• Audience exclusions
• Optimized targeting

 

A boutique travel agency wants to influence potential travelers during opinion-shaping moments when they're researching destinations.

Which marketing objective should they select?

• Awareness
• Reach
• Action
• Consideration

 

A user wants to see the incremental reach YouTube added on top of their linear TV campaign.

Which report provides this data?

• Full Funnel Impact Report
• Cross Media Reach
• Placement Report
• Audience Insights

 

A paid ad manager wants to create a more immersive ad experience to spark immediate action during a consumer's moment of discovery.

How does Demand Gen achieve this through its creative structure?

• By requiring users to enter specific keywords before an ad can appear.
• By restricting ads to text-only formats to avoid distracting the user.
• By combining both video and image ads within a single campaign.
• By mirroring one video asset across all Google search results.

 

A brand wants to unlock untapped intent and drive high-value action on visual surfaces.

Which campaign type fits this?

• Demand Gen
• Search
• Display only
• Video reach

 

An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices.

Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?

• Reach Planner
• Asset Studio
• Brand Report
• Search Lift

 

A brand wants to amplify an existing content producer's organic video as an ad.

Which feature allows them to do this?

• Creator partnerships boost
• Keyword targeting
• Search Lift study
• Manual placement

 

A performance marketer needs an always-on metric to show YouTube's impact on search without an experiment setup.

What should they use?

• GRP reporting
• Brand Lift
• Search Lift
• Attributed Branded Searches

 

A content creator wants to know the added value of their Video view campaigns.

Which metric shows follow on likes and subscribers driven by the campaign?

• Cost-per-view
• Earned actions
• Click-through rate
• Unique reach

 

A marketer wants to scale their creative production and eliminate bottlenecks by using AI to generate and edit new video, image, or text.

Which tool should they use to achieve this creative velocity?

• Reach Planner
• Insights Finder
• Asset Studio
• Brand Lift studies

 

A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?

• YouTube Select
• VRC Efficient reach
• Target frequency
• VRC Non-Skips

 

A construction brand wants to reach people based on a specific life stage, such as new homeowners.

Which signal does this align to?

• Detailed Demographics
• Remarketing
• In-market audiences
• Affinity audiences

 

A user is uploading assets for a VRC Efficient reach campaign. According to best practices, what should they include to provide full coverage?

• Only vertical videos
• Five different vertical videos
• At least one vertical and two horizontal assets
• One 60-second horizontal video

 

An advertiser wants to engage consumers who are exhibiting high-intent behaviors across Google's visual surfaces but aren't yet actively purchasing.

How does Demand Gen uniquely address this goal?

• It restricts ad delivery to users who've already converted.
• It relies solely on text-based assets to drive discovery on YouTube Shorts.
• It requires manual keyword bidding to appear on Google Display Network.
• It uses real-time signals to find users before they start searching.

 

A marketer is finalizing their video ad and wants to make sure the visual elements are enhanced for all surfaces automatically.

Which feature should they use?

• Companion banner upload
• Asset optimization
• Manual URL tagging
• Third-party measurement

 

A marketer just launched a Demand Gen campaign and sees the status: Learning.

How many conversions should they typically accrue for this to complete?

• 10+ conversions
• 50+ conversions
• 100+ conversions
• 25+ conversions

 

A tech startup needs to maximize the number of unique people who see their brand name to keep it top of mind.

What's their marketing objective?

• Consideration
• Action
• Awareness
• Demand generation

 

When reviewing a Reach Planner forecast, which metric indicates the estimated number of unique people within the defined target demographic and location that the plan is expected to reach?

• Average frequency
• Target rating point
• On-target reach
• Conversion rate

 

An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video.

Which additional actions must they take to meet the latest creative variety best practices for optimal performance?

• Add vertical and square videos and include creator partnerships boost ads with video linking.
• Include five distinct text headlines while using image-to-video enhancement tools.
• Upload three additional images and deactivate all third-party measurement.
• Transition to image-only assets while excluding all of YouTube Shorts inventory.

 

A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign.
Which Google Ads tool is specifically designed for this purpose?

• Reach Planner
• Performance Planner
• Insights Finder
• Average frequency

 

An eCommerce brand wants to validate its YouTube investment by tracking how ads influence customer sentiment regarding purchase intent.

Which tool should they use?

• Brand Lift studies
• Asset Studio
• Brand Pulse Report
• Insights Finder

 

A software company wants to re-engage users who've previously visited their website but didn't sign up.

Which data segment should they use?

• Detailed Demographics
• In-market audiences
• Remarketing
• Lookalike

 

A creative team is building an ad, following the core ABCD principles.

Which principle suggests helping people to think or feel something?

• Connection
• Branding
• Direction
• Attention

 

An advertiser wants to engage new users outside of YouTube and increase the reach of their campaigns.

What tool should they use?

• Granular location targeting
• Ad scheduling
• Google video partners
• Manual bidding

 

A CFO wants to compare the ROI of YouTube against TV and offline media.

Which measurement solution provides this even comparison?

• Unique Reach
• Search Lift
• Marketing Mix Model (MMM)
• Brand Lift

 

An advertiser wants to align their brand only with the most trusted creators and top 1% of content on the platform.

Which solution allows them to do this?

• YouTube Select
• Demand Gen
• Search Ads
• Auction Video Reach

 

A user is creating a new campaign and wants Google Ads to recommend specific features and settings.

What action should they take at the start of the setup?

• Set the budget and campaign dates.
• Select a campaign goal.
• Skip the goal selection.
• Link a Firebase account.

 

A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness.

Which Video reach campaign subtype should they select?

• VRC Action mix
• VRC Efficient reach
• VRC Non-skippable reach
• VRC Target frequency

 

A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type.

Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?

• User acquisition details
• Assisted Conversion Report
• Asset strength metrics
• Channel segmentation

 

A marketer wants to use the Google Display Network to stay top of mind with potential users.

How does this network provide value during the typical digital consumer journey?

• By appearing only when a user enters a specific commercial search query.
• By reaching users on a vast ecosystem of websites and apps when they browse online.
• By replacing the need for video ads with text-based banner placements.
• By guaranteeing that every user will click on an ad within 24 hours of exposure.

 

A brand wants to engage viewers who are actively researching or intending to buy the brand's product or services.

Which audience type explicitly targets these viewers?

• In-market audiences
• Customer Match
• Life events
• Affinity audiences

 

An advertiser has no video production resources but wants to use video in their campaign.

Which tool transforms a static image into a video ad?

• Keyword Planner
• Asset Studio
• Performance Planner
• Insights Finder

 

===

 

How should you approach creative effectiveness in order to boost performance of video campaigns?

 

1. You're planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as 'Video played to', which measurement solution should you use?
2. You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
3. You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
4. When making creative for a video action campaign, which best practice should you follow?
5. To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
6. It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
7. Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
8. If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
9. You're creating a storyboard for a video ad and you're optimising for view completions. Which of the following is a way to hook and sustain attention?
10. How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
11. You're planning to run a video action campaign. How should you approach your measurement strategy?
12. You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
13. You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
14. You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
15. You work on the marketing team for an eCommerce business and you're looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?
16. Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
17. Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
18. You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
19. You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
20. What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
21. You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?
22. Which of the following captures how YouTube serves users, creators and advertisers?
23. During media planning, what can Reach Planner help with?
24. You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
25. You're planning to run a Google video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
26. Which of the following captures the four reasons creators choose YouTube?
27. You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
28. You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
29. What do Insights Finder and Find My Audience help you do?
30. You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
31. The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
32. A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
33. Why is it a good idea to opt into optimised targeting when creating a video action campaign?
34. How should you approach evaluating video action campaign performance to drive more conversions?
35. What are the three primary benefits of Reach Planner?
36. Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
37. You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
38. You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?
39. You want to reach people based on their interests using your Google video campaign, but you're not looking to build or refresh audiences manually. What audience solution should you use?
40. You're building a Google video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?
41. What's a benefit of using Google's video solutions to achieve your awareness, consideration or action goal?
42. For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
43. What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?
44. You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
45. You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
46. What action should you take when optimising a campaign to drive conversions faster?
47. You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?
48. Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?
49. You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?
50. As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

 

 

• Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
• Reach Planner has three primary benefits. What do they include?
• If you’re running a video action campaign, how should you approach your measurement strategy?
• What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
• You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
• What action should you take when optimizing a campaign to drive conversions faster?
• To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
• What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
• If you want to improve performance of video campaigns, what approach should you take with creative?
• You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
• When creating a video action campaign, why is it a good idea to opt into optimized targeting?
• If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
• If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
• What can Reach Planner help with when doing media planning?
• You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
• A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
• A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
• An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
• When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
• If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
• A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
• To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
• In video advertising, which of the following techniques should you apply to help people think or feel something?
• What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
• When would you use Insights Finder and Find My Audience?
• You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
• If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
• Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
• To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
• The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
• With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
• Which of the following captures how YouTube serves users, creators, and advertisers?
• You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
• You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
• To drive more conversions, how should you approach evaluating video action campaign performance?
• What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
• If you were making creative for a video action campaign, what best practice should you follow?
• This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
• Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
• If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
• When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
• Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
• You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
• YouTube serves users, creators, and advertisers in which of the following ways?
• What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
• You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
• You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
• What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
• You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
• What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
• What are the four reasons why creators choose YouTube?
• What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?
• If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
• If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
• As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
• To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
• To improve the performance of video campaigns, how should you approach creative effectiveness?
• To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
• When optimizing a campaign to drive conversions faster, what action should you take?
• You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
• Why should you opt into optimized targeting when creating a video action campaign?
• If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
• What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?
• If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
• If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
• YouTube advertisers should understand which of the following trends about streaming?
• To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
• If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
• You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
• How should you improve a video ad’s effectiveness in post-production?
• For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
• You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
• What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
• Reach Planner can provide which of the three primary benefits?
• What’s the value of Insights Finder and Find My Audience?
• While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
• While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
• What best practice should you follow when making creative for a video action campaign?
• How should you approach your measurement strategy, if you were planning to run a video action campaign?
• You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
• How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
• Why is it a good idea to opt into optimized targeting when creating a video action campaign?
• Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
• Reach Planner can help with which of the following when doing media planning?
• Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
• Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
• What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
• To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
• Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
• How should you summarize the short-form content trend to a marketing expert?
• What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
• If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
• What streaming trend should YouTube advertisers be most aware of?
• You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to,’ what measurement solution would you use?
• To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
• If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
• If you were optimizing a campaign to drive conversions faster, what would you do?
• When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
• What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
• After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
• You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like ‘Video played to,’ what measurement solution would you use?
• Creators choose YouTube for which of the following four reasons?
• You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?
• You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
• How does YouTube serve users, creators, and advertisers?
• You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
• What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
• Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
• To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
• What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
• You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
• What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
• You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
• To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
• If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?
• A business owner uses Google’s video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?
• When optimising a campaign to drive conversions faster, what action should you take?
• Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
• For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier for them to take meaningful actions that can be measured?
• After using Google’s video solutions to achieve your awareness, consideration or action goals, which of the following is a benefit that you might see?
• You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics like ‘Video played to’, what measurement solution would you use?
• You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?
• How does YouTube serve users, creators and advertisers?
• If you’re running a Google video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behaviour, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
• YouTube serves users, creators and advertisers in which of the following ways?
• You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution should you use?
• If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
• An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
• How does a Google video campaign with a ‘brand awareness and reach’ campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
• You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to Google video partners?
• Why should you opt into optimised targeting when creating a video action campaign?
• You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call to actions (CTAs) should you use in the ad?
• To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?
• How should you summarise the short-form content trend to a marketing expert?
• Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?
• If you were optimising a campaign to drive conversions faster, what would you do?
• If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?
• As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
• What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?
• If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?
• You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
• While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarise this trend to your client?
• When creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
• When creating a video action campaign, why is it a good idea to opt into optimised targeting?
• You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call to actions (CTAs) should you use in the ad?
• To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?
• When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?