An advertiser wants to engage consumers who are exhibiting high-intent behaviors across Google’s visual surfaces but aren’t yet actively purchasing.
How does Demand Gen uniquely address this goal?
- It restricts ad delivery to users who’ve already converted.
- It relies solely on text-based assets to drive discovery on YouTube Shorts.
- It requires manual keyword bidding to appear on Google Display Network.
- It uses real-time signals to find users before they start searching.