If you want to improve performance of video campaigns, what approach should you take with creative?
(Google Ads Video)
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
or
(Google Ads Creative)
- Avoid humor as it’s more subjective.
- Keep the value proposition and use case precise.
- Focus on audio and supers to reinforce your message.
- Feature products in only the first and last five seconds.
Explanation:
Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845