Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.
Reach
Engaged-view conversions
Brand Lift for YouTube
Frequency
Explanation:
The answer is correct. When comparing video campaign performance across different publishers and media channels, Reach and Frequency are two of the most crucial and comparable metrics.
Reach tells you the total number of unique users who saw your ad, regardless of where they saw it. This provides a consistent measure of audience size.
Frequency indicates the average number of times a unique user was exposed to your ad. This helps assess ad saturation and potential fatigue across various platforms.
These metrics offer a standardized way to evaluate audience exposure, allowing for a more accurate cross-publisher comparison than channel-specific engagement metrics.
Reference: Reach and frequency metrics – Google Ads Help: https://support.google.com/google-ads/answer/2472714