What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
- Mono-platform and view-based
Explanation:
To measure the full value of your action campaigns effectively, it’s essential to capture **cross-platform and view-based conversions** in your reporting. Cross-platform conversions refer to conversions that occur across multiple devices or platforms, providing a comprehensive view of how users interact with your campaign across different touchpoints. This approach ensures that you capture conversions regardless of the device or platform used, offering a more holistic understanding of campaign performance. Additionally, incorporating view-based conversions allows you to attribute conversions to users who have viewed your ads but may not have clicked on them immediately. This is particularly valuable for action campaigns, as it acknowledges the influence of video content in driving conversions even if users don’t engage with the ad directly. By capturing both cross-platform and view-based conversions, you gain deeper insights into the overall impact of your action campaigns, enabling more informed decision-making and optimization strategies to maximize campaign effectiveness and ROI.