An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign.
Why might these numbers look different?
- Shorts ads are designed for quick engagement, while in-stream formats focus on longer watch times.
- In-stream and Shorts ads are distinct formats, so they should be evaluated independently.
- In-stream ads are always longer than Shorts ads.
- Unlike in-stream ads, Shorts ads are only available on CTV.