Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- Bumper ads and masthead ads
- Non-skippable in-stream ads and masthead ads
- Non-skippable in-stream ads and skippable in-stream ads
- Bumper ads and skippable in-stream ads
Related question: Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?