Google Ads Video Certification (2026) Exam Answers

If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

• You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Explanation: The correct answer is **You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.** Initiating a Video action campaign with the Maximize Conversions bidding strategy allows advertisers to focus on optimizing the campaign for maximum conversions within the budget constraints. This approach is beneficial for new campaigns as it leverages Google’s machine learning algorithms to automatically adjust bids in real-time to maximize the number of conversions obtained within the specified budget. By starting with Maximize Conversions, advertisers can gather valuable performance data and insights, thereby establishing a baseline understanding of the campaign’s effectiveness in driving conversions. Once sufficient data is collected and CPA performance is adequately assessed, transitioning to Target CPA bidding enables advertisers to fine-tune their bidding strategy further. Target CPA bidding focuses on achieving conversions at a specific cost per acquisition (CPA) goal set by the advertiser, allowing for more precise control over campaign costs while optimizing for the desired conversion metrics. This sequential approach from Maximize Conversions to Target CPA ensures that the campaign evolves over time, adapting to performance insights and refining the bidding strategy to achieve optimal results in terms of both conversion volume and cost efficiency. Overall, this bidding strategy sequence enables advertisers to effectively manage their campaign budgets, maximize conversion outcomes, and optimize performance to meet their specific campaign objectives.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

• You’d start with your data segments, then expand to Customer Match
• You’d start with your data segments, then expand to Affinity Audiences.
• You’d should start with Customer Match, then expand to your data segments.
• You’d start with Customer Match, then expand to Affinity Audiences.

Explanation:

The correct answer is **You’d start with Customer Match, then expand to Affinity Audiences**. Beginning a video action campaign with Customer Match allows advertisers to target audiences that have already interacted with their brand or shown interest in their products or services, thereby focusing efforts on those who are more likely to convert. Customer Match matches customer-provided data like email addresses to signed-in users on Google in a privacy-safe manner, ensuring a high level of relevance in targeting. Once the campaign has effectively reached and engaged with these known audiences, expanding to Affinity Audiences broadens the reach to users who share similar interests or behaviors with the existing customer base. This sequential approach optimizes campaign performance by prioritizing high-intent audiences initially and then gradually expanding reach to a wider but still relevant audience pool. It ensures efficient resource allocation, maximizing the likelihood of achieving campaign objectives while maintaining cost-effectiveness. Overall, this strategy enables advertisers to leverage the strengths of both Customer Match and Affinity Audiences to drive conversions effectively throughout the campaign lifecycle.

What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?

• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.

Explanation:

One significant benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal is that these solutions simplify the campaign creation process by automatically aligning with your marketing objectives. Google’s data and tools deliver the right mix of ad formats, inventory, targeting, and measurement solutions to achieve your desired business outcomes. Whether your goal is to reach consumers for brand awareness, invite customers to engage with your message during high-intent moments for consideration, or drive meaningful, measurable actions, Google’s Video solutions provide the necessary framework and tools to help you succeed.

What are the four reasons why creators choose YouTube?  

• Income, infrastructure, community, freedom
• Income, infrastructure, reach, creativity
• Income, infrastructure, community, creativity
• Income, infrastructure, reach, freedom

Explanation:

The four reasons why creators choose YouTube are as follows: (1) Freedom – YouTube offers content creators the liberty to express themselves, share opinions, and create content on their terms. (2) Reach – With over two billion monthly active users, YouTube provides an extensive audience base for creators to connect with and build a community. (3) Infrastructure – YouTube’s reliable platform continuously scales new innovations, making it easier for creators to access features like YouTube Stories, Premieres, Shorts, and the Community tab. (4) Income – YouTube enables creators to earn a living from their passion, sharing ad revenue with them and paying out billions of dollars to creators, artists, and media companies.

What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

Explanation:

The correct answer is **Demographics and Detailed Demographics**. When targeting a specific demographic group like female users aged 18 to 24 with a Google Video campaign, utilizing Demographics and Detailed Demographics is the most effective audience solution. This option allows advertisers to narrow down their audience based on specific demographic criteria, such as age and gender, ensuring that their video ads are reaching the desired audience segment accurately. By leveraging this audience solution, marketers can tailor their video content and messaging to resonate more effectively with the target demographic, increasing the likelihood of driving engagement and achieving campaign objectives. Demographics-based targeting provides a precise and focused approach to audience segmentation, enabling advertisers to optimize their campaigns for maximum impact among their intended audience demographic.

You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

• You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

Explanation: The correct answer is **You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.** When setting up a video action campaign aimed at converting intent into action, prioritizing high-intent audiences is crucial for driving efficient conversions. These audiences are already predisposed to take the desired action, whether it’s making a purchase, signing up for a service, or completing another conversion goal. By targeting high-intent audiences initially, marketers can maximize the likelihood of achieving their campaign objectives with minimal wasted ad spend. Once the campaign is optimized and performing well with high-intent audiences, expanding the targeting to broader audience types can help scale the campaign while maintaining efficiency. This strategic approach ensures that resources are allocated effectively, focusing on the segments most likely to deliver meaningful results while still allowing for growth and reach expansion as the campaign progresses.