A/B testing is available in which HubSpot tools? Select all that apply.
- (A) CTAs
- (B) Sequences
- (C) Workflows
- (D) Email
Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
- (A) speak less openly and argue against the ideas of other teams and departments.
- (B) speak openly and contribute their ideas freely.
- (C) take less risks around each other, leading to a culture that provides more consistent results.
- (D) take needless risks, leading to bigger wins but also greater losses.
How can managers prevent silos from occurring at an organization?
How can managers prevent silos from occurring at an organization?
- (A) Managers cannot prevent silos from occurring at an organization. They are inevitable.
- (B) By creating their own set of goals, independent of other departments, for their team to align behind.
- (C) By creating a culture transparency and collaboration by aligning their teams under shared vision and set of goals.
- (D) By only communicating with their team when it’s necessary to prevent information overload.
Fill in the blank: A data silo is when a group of raw data is __________.
Fill in the blank: A data silo is when a group of raw data is __________.
- (A) shared among departments and teams.
- (B) accessible by only one department and isolated from the rest of the organization
- (C) audited for the purpose of detecting and correcting inaccurate records from a table or database
- (D) only communicated to the entire organization three months after it’s gathered
Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
- (A) Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.
- (B) Analyze the conversion rates between lifecycles or deal stages.
- (C) Dig into trends and determine which initiatives are creating the highest return on investment.
- (D) Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.
What are the long-term effects of bad data? Select all that apply.
What are the long-term effects of bad data? Select all that apply.
- (A) Sabotaging your competitors by marketing your business as more successful.
- (B) Costing your business between 15–25% of revenue a year.
- (C) Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
- (D) Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning