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A Facebook custom audience is based on:

the number of connections a person has on Facebook
new people who share the characteristics of your existing audience
people who have already expressed an interest in your business
people who recently created a Facebook account

 

Explanation: The correct answer is people who have already expressed an interest in your business. A Facebook custom audience is a targeted group of users created from a business’s existing contacts or interactions, such as website visitors, app users, or customer lists. These audiences are composed of individuals who have already engaged with the business in some way, either by visiting the website, interacting with the app, or providing contact information. By leveraging this existing pool of potential customers, businesses can tailor their marketing efforts more effectively, delivering personalized content or promotions to users who have already shown interest in their products or services. This targeted approach increases the likelihood of engagement and conversion, as the audience is already familiar with the brand or has demonstrated a level of interest, making the statement accurate.

Which ad types are available on social media platforms? Select all that apply.

Lead ads
Message ads
Video ads
Search ads

 

Explanation: The correct answers are Lead ads, Message ads, and Video ads. Social media platforms offer a variety of ad types designed to engage users and achieve specific marketing objectives. Lead ads are forms of advertisements that allow businesses to collect information from users directly within the ad unit, typically used for lead generation purposes. Message ads enable businesses to initiate conversations with users via private messaging platforms within the social media platform, facilitating direct communication and interaction with potential customers. Video ads are advertisements that incorporate video content to deliver messages, promote products or services, or tell stories, offering a dynamic and engaging format to capture audience attention and convey brand messages effectively. These ad types leverage the interactive and multimedia capabilities of social media platforms to create engaging and personalized experiences for users, driving higher levels of engagement, brand awareness, and conversions. In contrast, search ads are typically associated with search engine marketing rather than social media advertising, focusing on displaying text ads alongside search results based on users’ search queries. Therefore, while lead ads, message ads, and video ads are prominent ad types available on social media platforms, search ads are not typically offered within the scope of social media advertising options.

Which ad creative best practice(s) are displayed in the example below? Select all the apply.

 

The rule of thirds
Contrasting colors
Seasonal theme
None of the above

 

Which ad creative best practice(s) are displayed in the example below? Select all that apply.

Contrasting colors
Seasonal theme
The rule of thirds
None of the above

 

Explanation: The correct answers are Contrasting colors and The rule of thirds. In the example provided, these ad creative best practices are demonstrated effectively. Firstly, the use of contrasting colors catches the viewer’s attention and makes the ad visually striking. This contrast helps the ad stand out amidst other content and draws the viewer’s eye to the advertisement. Additionally, the application of the rule of thirds is evident in the composition of the ad. The key elements of the ad, such as the product image and the text, are positioned along the gridlines or at their intersections, creating a balanced and visually appealing layout. This technique guides the viewer’s focus to the most important parts of the ad, enhancing its overall effectiveness. However, the seasonal theme is not depicted in the example provided, so it does not apply as an ad creative best practice demonstrated in this specific instance. Therefore, the ad effectively utilizes contrasting colors and adheres to the rule of thirds, showcasing these two best practices to create a compelling and impactful advertisement.

Fill in the blank: Retargeting an example of _____ targeting.

contextual
demographic
audience
behavioral

 

Explanation: The correct answer is behavioral. Retargeting is a form of behavioral targeting in digital advertising. It involves serving ads to users based on their past behavior or interactions with a website or app. When users visit a website but leave without completing a desired action, such as making a purchase or filling out a form, retargeting allows advertisers to re-engage these users by displaying relevant ads as they browse other websites or platforms across the internet. This targeting strategy relies on tracking user behavior, such as website visits, page views, or product interactions, to deliver personalized ads to individuals who have already shown an interest in a brand or product. By targeting users based on their previous actions, retargeting aims to bring them back to complete the desired action, thus increasing conversion rates and maximizing the effectiveness of advertising campaigns. Therefore, retargeting exemplifies behavioral targeting, as it focuses on reaching users based on their past behavior and interactions online.

Which of the following is NOT an automated bidding strategy?

 

Maximize conversions
Maximize views
Target ROAS
Target CPA