vmartinez

When crafting a hypothesis about why a campaign performed the way it did, be sure to account for contextual factors like:

 

• time of year
• all of the options in this list
• audience choice
• global trends
• competing campaigns
• current events

 

Manual Bidding provides more control over how aggressive you can be with your spend which is especially valuable if you want to:

 

• keep your ad spend within a specific range
• manually choose which competitors you will bid against
• outbid competitors on an important audience
• none of the options in this list
• manually select each person who is served your ad

 

The best way to get an accurate picture of your campaign results during analysis and iteration is to review:

 

• the first 24 hours post-launch versus the last consecutive 24 hour period
• results from individual days as well as the whole campaign to date
• the results from the campaign’s whole performance to date
• hourly campaign results which provide a granular view of success
• none of the options in this list

 

Which of the following are types of testing that can be done with ad copy variations? (pick two)

 

• Long vs Short
• Pyramid vs Remarketing
• Passive vs Active Voice
• Melancholic vs Ecstatic
• Direct vs Indirect

 

The best data source for creating a remarketing audience is:

 

• customer data from your company’s CRM
• newsletter sign up lists
• platform data such as users who like and engage with your posts
• website pixels
• all of the options in this list
• none of the options in this list

 

When looking to make ad targeting even more specific, detail can be added by using the ______ option instead of ______ when choosing targeting criteria.

 

• or; and
• if; then
• with or; without you
• and; or
• without; with
• with; without