vmartinez

When optimizing an ad campaign, what is the main reason why it’s better to create a new campaign with new testing variants, rather than alter the existing one?

 

• all of the options in this list
• It provides you with another opportunity to win a bidding auction.
• It allows you to change up the budget and targeting data.
• It enables you to better organize your campaign data.
• It ensures future tests are on an even playing field.

 

When looking to analyze the performance of a campaign, it’s essential that you wait at least ________ before gathering data, so that enough results have accumulated.

 

• 3 – 5 business days
• 2 weeks
• 24 – 48 hours
• 5 – 10 hours
• until the campaign has ended

 

A/B testing is a great way to get fast feedback on your social ads, but the downside is that:

 

• all of the options in this list
• none of these options – there is no downside to regular A/B Testing
• it can disrupt brand voice if overused
• drastically different ads may confuse your customers
• it’s hard to pinpoint which elements are succeeding

 

A best practice for getting fair and unbiased results from your ad tests is to run ad variations:

 

• at the same time of day and with a variety of budgets
• on a weekly rotation and with the same budget
• at opposite times of day and with a variety of budgets
• at the same time and with the same budget

 

To keep your campaigns organized, we recommend creating a ____________ for all the social ads you create, using details like the year, ad name, the ad set name, audience, coupon code, and the date the ad expires.

 

• none of the options in this list
• collapsable mindmap
• separate Ads Manager Account
• naming convention
• folder system

 

Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of a rational need for a hotel guest might be to:

 

• experience a sense of community or belonging
• feel at home during their stay
• be greeted by warm, welcoming staff
• immediately relax upon entering the room
• get the best bang for your buck