________ allows you to target your social ads based on upcoming events. For example, you can target people who have friends with birthdays coming up, or people with anniversaries in the near future.
- Snapchat
On Facebook, when choosing a bid type for a video ad, bidding for Video Views means that you’ll be charged when someone:
On Facebook, when choosing a bid type for a video ad, bidding for Video Views means that you’ll be charged when someone:
- hits the play button on your video
- likes or comments on your ad
- sees your ad
- watches your video for at least 10 seconds
- clicks on the CTA
Assume you have a custom audience that is performing well, and you want to build on that success by using its data to pull another group of similar users. This tactic is best described as a:
Assume you have a custom audience that is performing well, and you want to build on that success by using its data to pull another group of similar users. This tactic is best described as a:
- Custom Interests Audience
- Mirror Audience
- Lookalike Audience
- Remarketing Audience
- Targeted Audience
Even the most successful ad campaigns can suffer from _____________, caused by not updating visual assets frequently enough.
Even the most successful ad campaigns can suffer from _____________, caused by not updating visual assets frequently enough.
- elevated bounce rate
- ad fatigue
- conversion burnout
- audience saturation
- an irrelevancy score
When writing copy for a social ad, using _______________ is a great way to engage the curiosity of viewers who might not be looking to make a specific purchase.
When writing copy for a social ad, using _______________ is a great way to engage the curiosity of viewers who might not be looking to make a specific purchase.
- Multivariate Copy
- Aggressive Copy
- Indirect Copy
- Passive-Aggressive Copy
- Direct Copy
- all of the options in this list
If you’re looking for insight into the bid amounts necessary to reach your audience, and want the network to select a bid for you, try using this type of bidding.
If you’re looking for insight into the bid amounts necessary to reach your audience, and want the network to select a bid for you, try using this type of bidding.
- Intuitive
- Algorithmic
- Intelligent
- Automatic
- Competitive
- Manual