vmartinez

When creating live action video content for a social advertisement, it’s a good idea to:

 

• shoot from different angles and cut together the footage to keep things dynamic

• shoot the video using a smartphone, so that the end result looks realistic and approachable
• use only one impactful close up shot to get the message across clearly
• use tons of different props and backgrounds so the audience never gets bored
• avoid scripts since these result in stilted performances

 

A good method for identifying the best performing ads is to look at a variety of factors, including age range, gender, regions, and _____________ that are delivering the best results.

 

• campaign types
• pixel data
• bid amounts
• feedback score
• ad placements

 

One method for improving the ROI of your ad campaign is to:

 

• all of these options
• none of the options in this list
• pause poorly performing ads
• redistribute ad budget to better performing variations
• identify and remove the highest-priced demographics

 

Which of the following best describes how to optimize a campaign for high ROI once it is launched?

 

• Daily budget and call to action adjustments.
• Continual analysis and iteration.
• Careful maintenance and campaign unification.
• Campaign support using organic posts.

 

If you’re running a brand awareness campaign showcasing a new hotel location, you might consider targeting the ads towards ___________, since research shows it’s the primary type of device used for researching brands.

 

• Feature Phones
• Mobile Devices
• Laptop Computers
• Desktop Computers
• none of the options in this list

 

When targeting your social ads, keep in mind the unique characteristics of each social network. For example, when targeting a budget conscious family on ________ you might home in on hashtags such as #NeedAVacation.

 

• Snapchat
• Facebook
• LinkedIn
• Pinterest
• Twitter