Hootsuite Social Media and You Certification Course Answers

Hootsuite Social Media and You Certification Course Answers

Social media is increasingly the go-to way of connecting in our digitally-driven world. There are 4.4 billion active social media users today, and platforms are rapidly evolving to keep up with demand - are you evolving to keep up with the platforms?

This course will teach you how to optimize your presence on Instagram, Twitter, LinkedIn and Facebook in three ways:

1. Reputation: How to develop your personal brand
2. Respect: How to engage with online communities
3. Influence: How to establish yourself as a thought leader

 

• Exam contains 25 multiple choice questions.
• You need to score at least 80% to pass.
• You have 30 minutes to complete the exam.

 

 

Some questions:

 

What will most organizations provide to help employees avoid thorny or embarrassing situations on personal social media networks?

• Corporate Goals and Strategies
• Social Media Guidelines/Policy
• Corporate Values Statements
• Social Media Objectives and Tactics

 

What is the best way to handle a comment from a troll on your post?

• Reply with a question to learn more
• Delete it and block the account
• Report the comment to the network
• Ignore the comment

 

When you’re starting a new social account, which of the following elements is the most important to make a good first impression with your audience?

• Workplace
• Highlights
• Profile Photo
• Bio

 

Your bio is an opportunity to let people know who you are and what you’re about. What kind of information might you include in your bio? Pick three.

• Your interests and hobbies
• The company you work for
• Your contact information
• The city you live or work in

 

What can you do to show potential followers that you’re active and engaged on the network

• State that you’re a power user in your bio
• Post self-promoting content daily
• Buy followers to grow your following
• Regularly share valuable content

 

Pick two ways you can show respect to your fellow social media users, in a way they will appreciate.

• Saying thanks when someone reshares your content
• Responding to comments quickly
• Removing followers who have a different point of view
• Resharing content from a private account so more people see it

 

What can you do to generate respect and build your reputation over time?

• Allocate a budget to promote posts weekly
• Reshare content that you’ve seen perform well elsewhere
• Be consistent in your actions and content
• Post the same content across all your networks

 

While social media can be a powerful platform to share your personal interests or amplify your company’s presence, you should also participate in meaningful conversations that may not directly benefit or revolve around you. What is a consequence of constantly pushing one-way content?

• You could be flagged as a spam account and deleted
• Your business will develop a bad reputation
• You may attract trolls through the algorithm
• Your self-focus will cause followers to lose interest

 

Sharing public posts or brand content is generally considered fair game, but if it’s from a personal or private account, ask for permission first. Either way, what step is non-negotiable when it comes to resharing content?

• Alternating it with your own content
• Crediting the original creator
• Writing a new caption stating your view
• Deleting from your profile after one month

 

Misunderstandings on social media can come with the territory. If it happens, what’s the best course of action to take?

• Tell your side of the story by going live to your network
• Start an authentic conversation, or apologize
• Block them from commenting on anything else
• Get people on your side in the comments section

 

Where is the best place on your Instagram profile to showcase content related to a side hustle or hobby you want to surface to potential followers?

• Bio
• Highlights
• Archives
• Stories

 

If your goal is to grow your Instagram followers quickly, what setting should your profile be on?

• Public
• Private

 

What are the best features to use to boost your public account’s discoverability on Instagram? Pick three.

• Hashtags
• Tags
• Sponsorship
• Geotags

 

What’s one way to strengthen relationships with your existing and potential followers, and build engagement on your content?

• Sharing all your posts on your story
• Asking friends to reshare your content
• Sponsoring 1 post every week
• Responding to comments and replies

 

LinkedIn is a great tool for showcasing your career and achievements. How else can this network help you succeed in your field?

• Crowdsourcing solutions to professional challenge
• Sharing short, engaging videos related to your hobbies
• Connecting you with highschool friends you’ve lost touch with
• Suggesting competitive companies you may want to follow

 

How can you use linked in to support your friends and colleagues in their careers, and deepen your professional connections? Choose three.

• By reaching out about professional milestones
• By reciprocating recommendations and endorsements
• By connecting with colleagues you haven’t met yet
• By resharing content or accomplishments they’ve posted

 

Changing which of the following Facebook settings will help you control your image by requiring your approval before your image is shared?

• Location alerts
• Changes in relationship status
• Tags from your friends
• Public vs. Private account

 

Which of the following is a best practice when sharing articles on Facebook?

• Share your interpretation in a thoughtful caption
• Always ask for permission before resharing a news article
• Be consistent and share at least one timely article a day
• Tag 4 friends you think would be interested in reading your post

 

Sometimes you may want to highlight one of your Twitter tweets for a longer period, for example, a piece of work or shout out that you’re particularly proud of. What can you do to maximize the tweet’s visibility?

• Retweet your tweet
• Set Tweet as Cover Photo
• Pin it to the top of your profile
• Set to Hourly Auto-Publish for 24 hours

 

What is one Twitter feature that helps you highlight your personal brand or niche to your following?

• Creating your own hashtag to grow grassroots followers
• Retweeting from accounts you love every hour
• Tagging your followers in your tweets
• Creating tailored lists for followers to check out

 

What can you add to your text tweets to reinforce the tone and help tell your story? Pick two.

• Your location
• Emojis
• Animated gifs
• Tags

 

If you want to position yourself as a thought leader, what kind of content should you be intentionally sharing? Select all that apply.

• Sparks conversation
• Solves a problem
• Tells a story
• Innovative

 

Which social marketing tactic can you use to uncover opportunities to add your voice and demonstrate thought leadership in online communities?

• Trial and error
• Social listening
• Analytic data
• Targeted posts

 

What method should you use to segment your content into a variety of groups to keep your audience engaged?

• Content Index
• Rule of Thirds
• Highlights
• POEM

 

Most organizations have ______________________ that provide useful tips that will help employees avoid thorny or embarrassing situations that can sometimes arise from personal social media use.

• • Social Media ROI

• Social Media Guidelines or Policy

• Social Media Objectives and Tactics
• Social Media Goals and Strategies
• Mission Statements

 

People with the most admired social media personas have characteristics in common that make them influential and respected. They:

• • draw people in
  • drive valuable conversations
  • provide essential information
  • present or create relationship-building opportunities

• all of the above

 

By understanding the fundamental guidelines around personal social media use, you’ll be able to create an online presence that is:

• responsible, respectful, and influential

• responsible, off-brand, and sporadic
• influential, profitable, and on-brand
• close-minded, disengaged, and responsible

 

Many organizations also produce __________ that employees can share on their social channels, which makes the job of conveying a professional online presence much easier.

• confidential memos
• metrics data
• future business plans
• content
• Social Media Guidelines and Policies

 

If you want a high degree of _______________, make sure your basic account information is filled in as completely as possible.

• discoverability
• privacy
• engagement
• social ROI
• content virality

 

You may also want to change the settings of your Facebook profile so that your approval is required before any _________________ (whether in photos or statuses) appear on your Facebook Timeline.

• changes to your account settings
• personal details
• tags from your friends
• changes in relationship status
• lost friend alerts

 

The most foundational part of making a good first impression on social media begins with your____________________ ; things like bios, URLs associated with your name, profile and cover photos, and privacy settings.

• social media strategy
• content marketing
• search engine optimization (SEO)
• basic account settings
• advocate engagement strategy

 

_____________________are often archived in search engine image banks and can still be found even if you delete them from your social media profile.

• Profile and header photos
• Favorites
• Avatars
• Advertisements
• Bios or profile descriptions

 

On Twitter, it’s not just your Tweets that can be seen; _________ and _________ are also prominently displayed to the public (pick 2).

• your phone number and email
• the people you follow
• direct messages you’ve sent
• all your Twitter Lists
• the Tweets you’ve liked

 

Within LinkedIn, it’s a best practice to include accurate details about your skills and experience, including up to date information about your current employer, which supports your _________________.

• employer’s social proof
• 'Endorsements and Recommendations' section
• professional credibility
• social strategy
• job hunt

 

If you choose to use your company’s logo or imagery as your LinkedIn background photo, be sure to use high resolution versions that are appropriately cropped, so your employer __________________ .

• can easily share the photo with followers
• is represented in the best possible light
• does not breach LinkedIn’s terms of use
• all of the options in this list

 

Social Media Professionals use the_______________, which is a rule that helps them strike a balance of conversational topics that builds, rather than bores, an audience.

• Rule of Fifths
• Rule of Thirds
• Content Engagement Index
• Rule of Fourths
• Intuition Pump

 

Which Facebook feature allows you to include friends in the content you share?

• Profile Embeds
• Cross-Linking
• Pinning
• Tagging
• Hashtags

 

It’s considered good LinkedIn etiquette to ________________ an Endorsement or Recommendation given to you.

• report
• publicly share
• ignore
• reciprocate
• like or favorite

 

______________ is a term social media professionals use to describe virtually anything you might share, such as news stories, cat gifs, inspirational quotes, photos, videos new product reviews, blog articles, or information about your company.

• A/B Testing
• Audience analysis
• Advocate Marketing
• Engagement
• Content

 

If you want to keep attention on one of your Twitter tweets for a longer period, _________________ to maximize visibility. This could be a great way to highlight a piece of news from your employer that you’re particularly proud of.

• set the Tweet as your cover photo
• pin it to the top of your profile
• boost the Tweet
• retweet your tweet
• set to 'Hourly Auto-Publish' for 24 hours

 

When you’re on social media, you’re probably liking things, sharing them, leaving comments on friends posts, favoriting tweets, and retweeting others. Social media professionals refer to this type of activity as:

• social media ROI
• audience analysis
• content marketing
• audience retention
• engaging with your audience

 

If you’re advocating on behalf of your company, using your personal account, it’s considered good etiquette to:

• send friend requests to customers
• disclose your relationship to your company
• argue aggressively on your employer’s behalf
• report people who publicly complain about your company

 

___________________ is an app that gives employees access to approved social content about their organization, and makes it easy for them to share it with their own friends and followers.

• Hootsuite Engagement
• Hootsuite Target
• Hootsuite Analytics
• Hootsuite Amplify

 

When using Hootsuite Amplify, you’ll notice that some pieces of content are intended to be shared on Twitter only, and so other social networks will be grayed out. Similarly, if an article has all the social networks grayed out, that means it’s for ___________________ .

• testing purposes
• internal use only
• email only
• any network of your choice
• sharing on all networks

 

Sometimes advocate marketing happens spontaneously, for example _________________________. Other times, organizations may take a more active role in bringing advocates together.

• when paid Influencers offer product discounts in their bio
• when a fan group develops around a product
• when Instagram celebrities strike promotional deals with brands
• all of the options in this list
• when employees respond to negative comments about their employer

 

When employees participate in their organization’s communication efforts, it’s referred to as ________________ which could be as simple as telling an acquaintance about a product relevant to their interests.

• auto-engagement
• influencer marketing
• advocate marketing
• earned media
• employee advocacy

 

__________________ happens when people voluntarily invest their time and reputation to support an organization on social media.

• Spontaneous engagement
• Earned media
• Influencer marketing
• Advocate marketing
• Auto-engagement

 

Opening the Amplify app will take you to the _____________, containing different pieces of content, ready for you to read, or share out to your social networks.

• streams view
• home feed
• compose box
• topics area
• account view

 

Content under the _________________ is a great way to see what’s trending within your organization.

• Streams View
• Topics area
• Popular tab
• Home Feed
• Account View