vmartinez

Even though social advertising campaigns are built around one goal, you should have a unique audience targeting strategy for every network you advertise on because:

 

• targeting options vary considerably by network
• each network has a different purpose
• people have different motivations for using each network
• all of the options in this list

 

LinkedIn, Twitter, Facebook, and Instagram all allow the creation of audiences based on demographic information and other targeting parameters. On Facebook, these are referred to as:

 

• Custom Audiences
• Target Audiences
• Customer Personas
• Audience Collections
• Customer Lists

 

Which of the following are the two main benefits of using Lookalike Audiences? (pick two)

 

• Uses top performing audiences from similar competitors’ campaigns.
• Optimizes your ad campaign for different languages and regions.
• Ability to reach new people beyond your fan base.
• Enables automatic bidding success based on past performance.
• Shows your ad to people who are more likely to engage.

 

When beginning a Social Media Advertising campaign, it’s important to set target numbers for your chosen campaign metrics because they:

 

• help the platform’s algorithm determine an accurate optimized cost per click
• act as a destination to strategically work toward during the course of your campaign
• help the platforms better optimize the deployment of your budget
• are a required field when setting up a new campaign using Facebook Ads Manager

 

For advertising campaigns focused on performance, generally you’ll be measuring a tangible, specific action, referred to as a(n):

 

• impression
• top of funnel metric
• middle funnel metric
• link click
• conversion

 

When designing visual assets for a social media ad, a good way of grabbing people’s attention is to use __________ colours that ___________________________.

 

• dark; engage your audience by making them look carefully
• muted; engage your audience by making them look carefully
• muted; match the palette of the network you’re advertising on
• bright; match the palette of the network you’re advertising on
• bright; contrast with the palette of the network you’re advertising on