If you are running a campaign using ______________ be sure to monitor your costs throughout as it could cause your ad spend to be more than anticipated.
- Intelligent Bidding
- Manual Bidding
- Competitive Bidding
- Automatic Bidding
- Intuitive Bidding
The main benefit to using multiple ad versions for a social media campaign is that:
The main benefit to using multiple ad versions for a social media campaign is that:
- it gives you the chance to continually refresh brand optics
- your audience’s reactions help find the best converting elements
- it lets you focus on many different objectives within one campaign
- mixing up ad versions keeps your audience engaged
- all of the options in this list
The difference between Split Testing and A/B Testing is that Split Testing:
The difference between Split Testing and A/B Testing is that Split Testing:
- involves more than two versions
- splits your budget between two objectives
- is simpler to carry out
- prioritizes induction over deduction
- is necessarily more budget intensive
Ad elements that you should create testable variations of include:
Ad elements that you should create testable variations of include:
- audience and call to action buttons
- headline and body text
- all of the options in this list
- graphics and photography
When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.
When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.
- Facebook Collection Manager and Instagram Photo Tracker
- none of the options in this list
- UTM Parameters
- Pixels and Google Tag Manager
- Google Capture and Facebook Tracking
- Facebook Ads Manager
If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.
If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.
- the copy for your ad; your Ads Manager credentials for uploading the assets
- your target audience; a competitor’s ad for them to copy
- the copy for your ad; an outline of your target audience
- your color palette; a specific sketch of what the ad needs to look like
- your ad’s daily budget; the chosen color palette