vmartinez

Which of the following has the highest likelihood of improving your cost per click in future campaigns?

 

• Increasing targeting of expensive, highly sought after audiences.
• Mimicking the targeting practices of established brands.
• Removing the most expensive audiences to reach.
• Completely redesigning your ad targeting strategy.
• Reducing your bid amount manually during the next campaign.

 

Let’s say that a campaign has performed poorly, and you are taking steps to improve future performance. You take a larger audience and split it in two based on unique needs that you may have identified from each group (e.g., location, gender, interests). This “splitting” tactic is referred to as ____________.

 

• segmenting an audience
• dividing and conquering
• audience cleaving
• campaign optimization
• audience analysis

 

Looking for patterns in the reception of ad campaigns can be a great way to improve in the future. An area in which you might look to identify such patterns is ___________.

 

• demographics
• interests
• audiences
• all of the options in this list
• regions
• placements

 

Of the most common bid types for a social media ad campaign, _______________ is ideal for campaigns that focus on website visits, sign ups, and purchases.

 

• optimized cost per mil
• none of the options in this list
• lead click
• cost per mil
• cost per click
• cost per view

 

If you want a high degree of control over your ad campaigns and the ability to adjust your ad campaign’s budget on the fly you should use:

 

• Manual Bidding
• Fund Management
• Power Editor
• Campaign Budgeting
• Daily Budgeting

 

If you want to ensure that your campaign uses a set amount of funds for each day that your campaign is live, the best budgeting option is:

 

• lifetime
• weekly
• none of the options in this list
• fund management
• automatic
• manual