vmartinez

Often, social networks have specific requirements for advertisements. It’s important to make note of these requirements when providing a designer with a request for visual assets. For example, graphics for Facebook Ads should not contain:

 

• multiple images in a collage format
• less than 40% text within the image
• stock photography images
• the same colour blue as the Facebook logo
• more than 20% text within the image

 

Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of an emotional need might be to:

 

• be close to the city centre and highway access
• feel at home the moment they enter their room
• earn points for a loyalty program
• feel reassured that they are getting the best value possible
• to get the best bang for their buck

 

If you’re running a social ad campaign on behalf of a SAAS business, an accepted method for determining a target Cost Per Acquisition is to divide the Lifetime Value of a Customer for your organization by:

 

• 10
• 3
• 2
• 14
• 6

 

When calculating manual bid amounts for a social advertising campaign, use the Lifetime Value of a Customer (LTV) to your organization to determine a target Cost per Acquisition, which is defined as:

 

• none of the options in this list
• the cost to gain a given percentage of market share for a product or service
• the estimated amount your organization spends on acquiring customers each year
• target earnings from the product or service divided by marketing costs
• the amount that’s reasonable to spend to gain a new customer

 

When reviewing the data from a completed campaign with a view to determining its ROI, start by reacquainting yourself with your:

 

• customer personas
• ad copy
• lowest CPC
• CTA
• campaign goals
• creative brief
• campaign budget

 

Which of the following best describes the purpose of downloading a breakdown report from Facebook Ads Manager once a campaign is finished?

 

• To get raw campaign data in a spreadsheet format.

• To receive a personalized report with insights into where your campaign could be improved.
• To see a side-by-side comparison of how your ad performed relative to others ads with the same budget.
• To determine whether your account is eligible to run future ads.
• To obtain the anonymous negative feedback gathered on your ad from users who reported it.
• To gain insight into Facebook’s Relevance and Feedback scores for your campaign.