While each campaign will be unique, in general, reach, views, and engagements are metrics most commonly associated with measuring the success of a ___________ Campaign.
- Brand
- Performance
- Middle of Funnel (MOFU)
- Vanity
- Sales
- Revenue
Remarketing Audiences on Facebook can be created in many different ways, but one thing they all have in common is the use of ___________ to refine an audience.
Remarketing Audiences on Facebook can be created in many different ways, but one thing they all have in common is the use of ___________ to refine an audience.
- website cookies
- UTM parameters
- none of the options in this list
- proprietary data
- Ads Manager
Remarketing and Lookalike audiences both rely on using data gathered to:
Remarketing and Lookalike audiences both rely on using data gathered to:
- guide an email campaign in Marketo
- exclude market segments
- send targeted DMs to key prospects
- none of the options in this list
- target an engaged audience
Be sure to keep the social network you’re advertising on in mind when drafting copy. For example, on _________ and __________, hashtags are generally useless.
Be sure to keep the social network you’re advertising on in mind when drafting copy. For example, on _________ and __________, hashtags are generally useless.
- Instagram; LinkedIn
- Facebook; Instagram
- Facebook; LinkedIn
- Facebook; Twitter
- Twitter; Instagram
Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Guided Creation ____________________.
Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Guided Creation ____________________.
- supports you with periodic emails containing suggestions for edits you can make during the first week of your campaign
- supports you through a series of steps that advertisers most commonly perform when setting up a campaign
- provides an AI bot to advise you in each stage of campaign set up and answer your questions
- applies pre-set campaign options that are aligned to industry best practices
One advanced feature of Facebook’s Ad Manager that can be especially valuable to larger organizations is the ____________ feature, which can save a considerable amount of time when creating large ad campaigns.
One advanced feature of Facebook’s Ad Manager that can be especially valuable to larger organizations is the ____________ feature, which can save a considerable amount of time when creating large ad campaigns.
- Bulk Upload
- Adsheet Upload
- Automatic Bidding
- Facebook Spreadsheet
- Automated Optimization
- Excel Integration