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Which of the following is a reason why you should share your campaign insights with colleagues?

 

• In general, it’s a best practice to provide colleagues with visibility to campaign results.
• It can help support future cases for budget increases for social ads.
• It can help inform tactics for other types of campaigns, like email or web.
• all of the options in this list
• They could provide you with unique, additional insights into your campaigns.
• It will allow your creative team and copywriters to constructively discuss results.

 

When writing copy for a social media advertisement, the CTA should:

 

• none of the options in this list
• provide a detailed description of the product or service you’re advertising
• all of the options in this list
• be the first, attention-grabbing words your audience sees
• be less than 140 characters for maximum impact
• indicate the one action you want your audience to take

 

When calculating a manual bid amount, you need to estimate an expected conversion rate. The conversion rate is best determined by looking at the:

 

• conversion rate for email campaigns divided by 4
• average campaign conversion rate of your competitors, of similar size
• number of email subscribers you have divided by your annual profit
• percentage of customers who have purchased your product in the past quarter
• standard benchmarking tool for your industry
• percentage of customers who have converted in past campaigns with a similar call to action

 

Facebook uses 3 factors to determine the winner of a bidding auction: Bid Amount, ________________, and Estimated Reaction Rates.

 

• Relevance Score
• Competitor Metrics
• Text to Image Ratio
• Number of Followers
• Maximum Budget

 

Of Facebook’s 3 factors used to determine the winner of a bidding auction, the one which looks at the maximum amount of money you’re willing to pay per desired action is called:

 

• Bid Amount
• Relevance Score
• CTA Cost
• Maximum Budget
• Manual Bidding
• Target Bid
• Competitor Metrics

 

Choosing the Video Views bid type is best for video ads where you:

 

• need to optimize your video for sound on viewing
• need your audience to carefully read the body text
• want to achieve the highest number of likes and comments possible
• have important information contained within the video