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If you’re running a performance campaign aiming to drive hotel bookings among people aged 40-60, you might consider targeting your ads toward ___________, since research shows it’s the device people feel most comfortable on.

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If you’re running a performance campaign aiming to drive hotel bookings among people aged 40-60, you might consider targeting your ads toward ___________, since research shows it’s the device people feel most comfortable on.

 

  • Desktop Computers
  • none of the options in this list
  • Laptop Computers
  • Feature Phones
  • Mobile Devices

 

To keep your ad campaign ROI positive, you can ______________ to prevent serving your ad to people you know will not convert (e.g., existing employees, people who have already converted).

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To keep your ad campaign ROI positive, you can ______________ to prevent serving your ad to people you know will not convert (e.g., existing employees, people who have already converted).

 

  • use manual bidding
  • use branching logic
  • implement Boolean logic
  • exclude audiences
  • use automatic bidding
  • target friends of employees

 

One way to create highly targeted audiences that are more likely to convert is by leveraging data on existing customers and prospects (e.g., email addresses and names). This data can be collated into spreadsheets and used to help guide the creation of custom audiences and targeting. An example of a good data source could be:

By

One way to create highly targeted audiences that are more likely to convert is by leveraging data on existing customers and prospects (e.g., email addresses and names). This data can be collated into spreadsheets and used to help guide the creation of custom audiences and targeting. An example of a good data source could be:

 

  • newsletter sign ups
  • demo requests
  • whitepaper downloads
  • salesforce leads
  • contest entries
  • all of the options in this list

 

If you’re running lots of different ads and need to add new UTM-enabled links to all of them, the fastest and simplest way to update them is to use Ad Manager’s:

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If you’re running lots of different ads and need to add new UTM-enabled links to all of them, the fastest and simplest way to update them is to use Ad Manager’s:

 

  • instant paste feature to replace all the links in your chosen ad list directly
  • filtered lists to find the running ads and copy/paste the new UTM links
  • rules option to create conditions that target your ads, and adjust the links automatically
  • bulk edit feature to replace the UTM links in an Excel file, then upload