vmartinez

When designing a landing page for your ad campaign, make sure that the headline, call-to-action, and creative closely match the ad that your visitors clicked to get there. As with the associated ad, the landing page should be designed

 

• with a single purpose in mind
• all of the options in this list
• none of the options in this list
• with multiple calls to action
• so that it works for future campaigns
• with numerous options and offers

 

A great strategy for writing copy for performance campaigns is to showcase social proof by:

 

• none of the options in this list
• listing a physical address and telephone number to demonstrate legitimacy
• using direct copy written by your top sales employee
• using impressive facts like the number of people who have purchased your product
• listing features and how they compare to competitors’ products

 

Once a campaign is completed, and you’ve gathered and reviewed the relevant data, why is it important to maintain that data going forward?

 

• Certain industries mandate that this data is retained for auditing purposes.
• To share with your industry’s official benchmarking service.
• It provides important insights into ad performance which can be built on in the future.
• Finance departments require the data for year end accounting.
• This data can be imported into other ads platforms for future campaigns.

 

When it comes to designing an ad for social media, the most important quality of your ad’s visual assets is that they:

 

• use the most popular stock photography available
• work with your ad copy
• feature bright colours like neon blue
• use colours that match the platform on which you’re advertising
• show happy customers with engaging smiles

 

When using a Lookalike Audience to build brand awareness, you can narrow down your audience by excluding people you know won’t be interested, or who have already converted by using ______________ to prevent people who have already visited your website from being served your ad.

 

• Ads Manager
• branching logic
• Boolean logic
• none of the options in this list
• if/then commands
• pixel data

 

If your campaign strategy involves creating a Facebook carousel ad that highlights the main benefits of your product alongside a CTA button to sign up for a free trial, you are likely running a(n) ___________ Campaign.

 

• none of the options in this list
• Performance
• Brand
• Engagement
• Call to Action
• Multi-pronged