vmartinez

Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Quick Creation allows you to save time by:

 

• automatically using the data from your last ad campaign
• bypassing all the step-by-step instructions to enter only essential ad and audience data
• using generic pre-set options that have resulted in the highest number of conversions
• using an algorithm to look at your content and determine the best settings for your campaign

 

When budgeting your ad campaign, ______________ will allow you to select an amount and have it automatically divided up over the course of your campaign.

 

Choose only ONE best answer.

• Fund Management
• Daily Budgeting
• Weekly Budgeting
• Campaign Budgeting
• Lifetime Budgeting

 

When choosing a Bid Amount for a Facebook Ad Campaign, the actual amount you end up paying could be less depending on the:

 

• type of ad format used and your target audience
• length of your ad and your maximum budget
• none of the options in this list
• quality of your ad and your target audience
• success of your previous campaigns and your maximum budget

 

Which of the following is the best course of action to take if there is a specific audience that you absolutely must reach, but are not connecting with?

 

• Petition your product department to add more compelling features.
• Switch to automatic bidding from manual bidding.
• Redesign visual assets and copy.
• Re-examine your campaign goals.
• Further refine your audience to find a better fit.

 

You may want to target your ad campaign to a specific type of device, such as desktop computers or mobile devices. To do this effectively, consider which devices your audience is more likely to convert on. For example, an ad targeting middle aged customers to make a hotel booking may be more effective on __________ because _________________.

 

• mobile devices; iPhones can store credit card details for fast access
• desktop computers; they’re more comfortable entering credit card details there
• desktop computers; research has shown that middle aged customers generally don’t have mobile data plans
• none of the options in this list
• mobile devices; middle aged customers tend to not use desktop computers during the week

 

Optimizing the targeting for your campaign is critical to the success of social ads. That’s why it’s so important to understand your target audience inside and out. This is where ______________ come(s) in, an important tool for gaining knowledge about the attributes of the people to whom you’ll be advertising.

 

• remarketing audiences
• your campaign strategy
• pixel data
• a social media audit
• customer personas
• industry benchmarks