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On Facebook, which type of ad is best used for gathering prospect information?

 

• Dynamic Prospect Ads
• Click-to-Messenger Ads
• Carousel Ads
• Lead Generation ads

 

It’s best practice to create several ad variations on Twitter because ______________.

 

• have the maximum chance of conversion from your audience
• This is not a best practice.
• it lets you identify better-performing variations, so you can prioritize your ad spend
• if you create several ad variations, targeting becomes less important
• you can let them all run indefinitely, without having to make adjustments

 

Users can create ads that automatically surface products to people who have expressed an interest in your brand online. For example, a customer looks at something on your website but doesn’t make a purchase, can be targeted with a _________.

 

• Retargeting Group Ad
• Responsive Search Ad
• Dynamic Product Ad
• Catalog Ad

 

Facebook video ads are commonly used for which type of campaign?

 

• Performance campaigns
• Lead generation campaigns
• Brand awareness campaigns

 

__________ on LinkedIn Lead Generation forms are especially useful when using 3rd party software, like a CRM, because they help to categorize your leads.

 

• Conversion Trackers
• Insight Tags
• Hidden Fields
• Event Specific Pixels

 

When setting how you want your campaigns to be credited for conversions, you have a few options. What does the Each Campaign option mean?

 

• The credits are divided evenly among the associated campaigns.
• Only the last ad that got a click or view gets credited for a conversion.
• You have the option to choose which campaigns are credited.
• Every associated campaign that got a click or view gets credited for a conversion.