True or false? PMP preferred deals are an option that bypass auctions completely.
- True
- False
Which of the following is NOT a true statement?
Which of the following is NOT a true statement?
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
Which of the following describes Amazon Publisher Services (APS)? (Select 2). Select All Correct Responses
Which of the following describes Amazon Publisher Services (APS)? (Select 2). Select All Correct Responses
- Exclusive supply sources available in the Amazon DSP
- Code is placed directly on participating websites and apps
- Amazon’s marketplace of 10,000+ directly integrated sites and apps
- Invitation-only marketplace allowing select buyers to bid on impressions
Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
- CTAs are not allowed in display ads
- CTAs are not allowed in ads that appear off Amazon
- The custom image should not duplicate information that is in the e-commerce section
Which of the following metrics are non-ad-attributed?
Which of the following metrics are non-ad-attributed?
- Detail page view
- Add to cart
- Retail insights
- Purchase
True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
- False
- True